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Meet Lemaire, a fashion brand that shines in the French spirit

They are often said about them “Restrained”, “Puritanes” even “Protestants” as if it were an insult. True, they do not print their wardrobe with monograms, do not dress pop stars at the Met Gala, do not show their life on Instagram. But there was a time when luxury was not conditioned by the traces of online wealth. Moreover, there is no doubt that the T-shirts with the logos of the last five years will be followed by quality fashion, which is “more sober” and “sophisticated”.

According to experts, this shift is taking place even in China, where customers have shifted from bling fashion to durable clothing – the ultimate luxury. So yes, Lemaire is one of those labels that does not appear in the headlines, but the women և men who wear them, often aesthetes, are unconditional. And no, the brand does not cultivate privacy, it just looks for clothes that do not constrain, do not impose, never rule out.

So much for Christoph Lemmer …

Source: Le Figaro

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