For almost a decade, most men swore in extremely raw jeans, sold in two sizes: too small (too tight), too tight to wear or wash every day. the least possible to “create” traces of pronounced wear. The promise was clear. Starting with the dark blue model և letting it age with you, you can get a unique pair of jeans after many years of patience.
Good news (first for hygiene, then for comfort). now the trend towards lighter shades, more uniform washes և softer fabrics. Today, the perfect jeans, which appear on the catwalks of Bottega Veneta, Loewe, Diesel և Ami, are no less. they are medium blue և, first of all, have a perfectly straight cut. «We have increased our offer of straight jeans by 98% since this winter, confirms Damien Paul, who manages menswear for Matchesfashion. VS:“More recent silhouettes are growing, reminiscent of images from the late 1990s.”
Comfortable և easy to maintain
This, of course, is a reversal of the trend «normcore:», in this way the young people take back the everyday clothes of their parents, which were considered old-fashioned yesterday. Inspired by the likes of American comedian Jerry Seinfeld, these new generations began to wear comfortable sneakers with a vintage aesthetic, but also Levi’s jeans (often secondary). It is also a sign of a return to the “classics” of simplicity, of using safe havens in times of adversity. Less demanding (in terms of service) than raw Japanese jeans, easier to wear than extreme washes, mid-blue straight jeans are nothing more than a perfect fit, which, in addition, responds to our growing comfort expectations since the epidemic. Not to mention that they can be easily found in vintage shops.
I have long loved very tough raw jeans, and their wear and tear had become almost obsessive because I wanted them to be as dark as possible.
In March, I was thirty years old in Paris
«I have long loved very tight raw jeans, and their wear was almost obsessive because I wanted them to be as dark as possible. explains Martin, a 30-year-old Parisian who works in advertising. Now I just wear it used already dilapidated or very smooth washable models. I do not have to worry about them anymore, I can wash them in the car when they are dirty. “
Since 2005, the OrSlow brand has been producing jeans in Japan that adhere to collector-rated vintage models mounted on older American cars from the 1960s.330 €, on: mrporter.com: )
It’s no more classic than the Levi’s 501 in mid-blue. The most popular jeans in the world are now available with many washes. (120 €, on levi.com:)
In the low price category, Uniqlo jeans are simply unsurpassed. Long sought after in its raw form, it has been washed just as successfully. (€ 39.90, on: uniqlo.com: )
This model of Raey made of organic cotton (Matchfashion e-shop brand) has the right straight cut, the right wash, neither too pronounced nor too dark. (163 euros, on matchesfashion.com: )
Source: Le Figaro
