TikTok’s “I’m Cold” makeup trend makes you look bad, but people still love it

You complain about this refrain all winter season. Now, ‘I’m Cold’ is the latest makeup trend to take TikTok by storm, so much so that #IoFreddoMakeup has garnered over 134 million mentions to date.

Just like leaning into a sunburned look in summer, this winter means embracing what the cold naturally does to your skin, Rudolph red nose and all. The good news? If you don’t really like braving the cold, you can recreate the trend with a handful of products and a technique that’s easier than ever.

Since eyes and brows have taken center stage in recent years, many are excited that blush is making a comeback. “As a professional MAC makeup artist in New York City in the late ’90s, I remember this blush trend during Fashion Week, and now it’s back in a very fun and modern way,” said makeup artist Erica Taylor . “After all, the fastest way to lift your complexion and lift your face is with blush – it’s the ideal solution for everyday complexion wear.”

Fortunately, it’s easy to do. Skin preparation will be important for this look; you want to look naturally red and rosy, not dry and covered in dry patches. And since winter is usually synonymous with dry skin (you can thank drier air and less water intake for that), it’s going to be really important to step up your hydration and opt for moisturizing products where you can.

One way to make sure your skin is hydrated is to choose a hydrating primer. Taylor recommends one that contains glycerin and blurring properties to ensure a clean, velvety matte finish. You can then work to neutralize any redness on your skin with a green concealer. This may seem counterintuitive, but famous makeup artist Neil Scibelli she said that covering existing redness on the skin allows blush to be strategically placed on areas Which are these in reality designed to create the “I’m cold” look. Not to mention, it will have a smoother (read: smudge-free) end result.

Now is the time to blush. If you have a cool undertone, Scibelli recommends choosing a shade of pink, berry or mauve, as these tones complement blue tones well. If your skin is warm, she said go for deeper corals, peaches and hot pinks. For deeper skin tones, a magenta, deep wine or rich coral will do the trick.

There’s no need to layer multiple blush colors here—this is an easy trend that doesn’t need a lot to be effective, she said. film and television make-up artist Kerrin Jackson. Plus, if you add more colors, you could end up with a muddy mess, she said. Either way, Taylor said, you can top off your blush with a frosted or pearlescent highlighter to give your skin an illuminating effect.

Blush placement is also important here. Using circular motions, apply the blush strategically high apples on the cheeks and the tip of the nose, Taylor advised. You’ll also want to make sure your blush hits the outer part of your cheeks, where they would naturally be flushed from the cold, Jackson said. “You want to hit the highest points in the middle third of your face, that’s the area that’s exposed when you’re in the air,” he said.

As for tools: For powder blushes, choose a round brush with dense bristles for denser application or a fluffy brush with longer bristles for a more diffuse look. If you choose to use a cream or liquid blush (which Scibelli recommends for winter), use the warmth of your fingers to apply the product and blend upwards and outwards into the skin.

Complete your look with a touch of blush on your cupid’s bow to accentuate your pout. You can also add a touch of the same shade on the lids for a monochromatic look. “For a more dewy glow, use a little powder highlighter all over your cheeks and lids,” said Scibelli.

Read on to discover some products that will help you achieve that “I’m cool” makeup look, from a multi-gloss shimmer stick to easy-to-blend liquid eyeshadow.

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