Fresh, sparkling, with natural flavors and often fewer calories than soda, solid seltzers seem like the perfect summer drink. Arriving in France in 2020, these sparkling waters are very popular with young consumers, a key target for particularly polished marketing. But be careful. they contain alcohol, generally 5%, which is the same as beer.
The Snowmelt brand has just been the subject of a protest by UFC-Que Choisir and Addictions France, which condemn “Violation of the Evin Act and Deceptive Trade Practices”. “Hard seltzers from North America have invested in the French market with an intensive marketing campaign promoting a supposedly innovative and natural drink while hiding its alcohol content in every possible way.”, emphasizes in the press release of UFC-Que Choisir. Very effective marketing strategies that, as is often the case with alcoholic beverages, aim to encourage purchases as much as possible…
Source: Le Figaro
