“These French are pathetic. » In early December 1987, comedian Jerry Lewis thundered back to a hotel in Paris. A sponsor of the American telethon for twenty years, he has just left the set of his little French brother, which has just been born, the first of its kind in Europe. Despite the efforts of the Antenne 2 presenters to bring this fun TV fair to life, the donation pledge is not being raised. Bernard Barateau, then president of the French Association against Muscular Dystrophy (AFM), went to a call center run by volunteers from the Lions Club. “Phones were flashing everywhere. The volume of promises has only had difficulty reaching television ! »he said in 2014 Figaro.
“Lost people” dreamed of several million francs, 50 at the most. Promised donations will reach 181 million, but donations actually received about 195 or 30 million euros. An unexpected success that makes the organizers…
Source: Le Figaro
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