A premium skincare brand is launching its own blockchain-based traceability platform. From the industry to the consumer, Clarins TRUST reveals the different stages of production of its products.
We already know Clarins’ commitment to the environment. Not content with becoming carbon neutral by 2020, the brand is now working to further reduce its footprint by 30% by 2025 through various programs in the Alps. By launching Clarins TRUST, it is taking a new step. Traceability, responsibility, uniqueness, security, transparency, these are the key words behind this technological innovation. Simply scan the QR code and enter the product’s batch number to discover its full history.
We are talking about thirty mentions. All the information related to their composition, starting with the plants that make them up, appears on the platform. Geographical location, properties, culture… It is also possible to trace the production processes and discover Clarins’ certifications related to the establishment of organic farming or fair trade, proof of sourcing of sources that respect the soil and biodiversity. The interface also shows whether the raw material comes from Domaine Clarins, which is located in the Alps at an altitude of 1,400 meters and is protected from all pollution.
Made in France production and reliable technology
From the field to the consumer through the factory, Clarins TRUST does not reveal any details about each of the production and delivery stages of the products, which are guaranteed to be 100% Made in France for the entire range. Unprecedented technology that is completely reliable, as Clarins Group CEO Virginia Courtin claims. “Clarins TRUST is a ground-breaking innovation, both in its scope and unprecedented application of blockchain technology. This is a new step for traceability and transparency for the brand and our industry in general. Consumers have a right to expect reliable, secure and tamper-proof systems that ensure our words and CSR commitments are true to our actions. Back Clarins TRUST., everyone can measure it with confidence.”
This innovative approach should apply to about a hundred products by the end of 2023. Another reason to believe in the quality of Clarins lines.
* Clarins TRUST uses the Communify traceability platform and the NeuroChain blockchain.
The integration with AWS was done by Positive Thinking Company, a member of the CBTW Group.
Source: Le Figaro
