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Pop-up windows, cafes… When Place Vendome turns festive

The facade of the legendary Ritz hotel on the square. Isabelle Langlois / Press Photo

A roundup of good ideas launched this month by jewelery and watch houses.

We have known the last two prosperous years in the field of watchmaking and jewelry. The results of the big names of the sector (Richemont, LVMH or Kering) in the last half of the year only confirmed this. gold and diamonds are the center of attention. If the queues in front of the windows of some brands are long, then the latter compete in ingenuity to seduce the waiting and attract others.

In the video, Chaument celebrates the reopening of Vendôme 12

Brightness

Princess Matilda ring set in rose gold with sapphires, citrines or amethysts, Isabelle Langlois, from €2,490. Information at Isabellelanglois.com Isabelle Langlois / Press Photo

Therefore, for lovers of this genre, Chaumet has opened opposite its historic boutique at 12 Place Vendôme, a cafe well inspired by Paris’ famous Café Noir. When Piaget hosts a (free) hot chocolate custard and some delicacies in front of number 16 every Saturday.

In contrast, French designer Isabelle Langlois took advantage of the opportunity offered by the Ritz to create her year-end flyer. An environment well-positioned to accommodate its sweet jewels, which we certainly already found on Rue de Castiglione, but which here benefits from new lighting.

An overview of the booth designed by Chaumet x Café Noir. Chaumet / Photo Press

Source: Le Figaro

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