Catherine Holstein, the founder of the American label, was named “Designer of the Year” at the CFDA Awards. And redefines the codes of luxury with pieces cut for impeccable style.
Khaite, the new totemic brand of American minimalist fashion. This may be the ambitious message sent by the Council of Fashion Designers of America to this young New York label by crowning its founder: Catherine Holstein, 38, received the designer of the year award when she presented the annual award on November 7, 2022. If her name is still little known to the general public and she intends to make her mark in the world of luxury (prices are easily raised), then in an era where “everything sexy” is in full swing, there is no shortage of tremulous responders.
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His recipe. marrying attitude, proportions and austere lines in a delicious mix of American chic and European cool (if the myth of stereotypical fashion was to hold). Kathryn Holstein’s collections were born in 2016 from the desire to adapt her personal wardrobe (mainly composed of Celine designer clothes from the era of Phoebe Philo, Ralph Lauren, Dior) with everyday pieces; in everyday outfits. Her favorite designs play in the categories of shirts, suits, knitwear, leather and denim, which, reinterpreted, stand out for their proportions and the quality of the materials.
The iconic cardigan
Some of Khaite’s pieces have become cult, like these cashmere cardigans and these delicate Japanese jeans, which quickly found favor with the New York public, receiving the support of influencers and celebrities like Meghan Markle, Kaia Gerber or Hailey Bieber. Not to mention the American Katie Holmes, whose photo of herself hailing a cab on the streets of Manhattan in 2019 in a brown cashmere cardigan and matching bra went viral, instantly catalyzing sales. The unusual association of the actress still clings to her character girl next door The sexy side of the “bra-digan” (as the Anglo-Saxon press dubbed it) was considered one of the big fashion moments of 2019, casting Katie Holmes in a new light. And putting the cardigan back on the altar of many desirable pieces, and a lot of them, by the way banking (clothes sold for €1300 each).
A business made in America
Behind this intellectual and elite fashion is a visionary and well-crafted business. In terms of creative and styling, Kathryn Holstein brings expertise at Gap, Vera Wang, Maiyet and The Elder Statesman. Finance, accounting, marketing, sales and distribution are provided by Assembled Brands, the conglomerate of brands founded by Adam Pritzker and Vanessa Traina. In 2013, these two thirty-year-olds, business and fashion experts, created a ready-to-use ecosystem benefiting all their fashion brands to ensure their solidity in the market since their inception. Khaite arrived in 2016 and settled in quickly, fitting into the mold of an American band.
Here we focus on both product and communication; when the label was launched, the clothes had not yet been produced, and they had already found buyers (including the Net à Porter website) thanks, in particular, to methodical (and aesthetic); ) feeds into an Instagram account. Today, Khaite parades in New York with a much-loved front row. His collection is sent directly to stores after the show, without going through a “restocking” box, as is often the case after a fashion show. A way to remind us that efficiency comes at all levels.
Source: Le Figaro
