Serica switches to GMT viewing time

A few days before their long-awaited launch, the Instagram teaser posted by Serica’s founders sounds almost apologetic. The reason for their silence on social networks recently. The success price of their house, which has continued to rise in price since its launch in 2019. First there was the 4512 watch, which immediately attracted the experienced eyes of famous foreign watch media; Hodinki, then the 5303 diver’s watch (black, silver or bay blue), now the 8315 will need to be considered. A stylish new watch that’s still on time. When the brand collapses, of course, in the context of shipping around 1,000 orders per month, but above all when the very elite French watch market is closely interested in the brand and its boutique in the Haut Marais.

french touch

500 units were produced

So, even if it means launching into the very competitive segment of the GMT complication (for Greenwich Mean Time), you can also free yourself from pre-existing chromatic codes that often revolve around the pair of blue and red. And that’s exactly what has complicated their problem for more than two years, as Serica co-founder Gabriel Vachette explains: cooking time changes. However, there was no question of changing our minds because we really wanted to get rid of the past.”

This perfect match isn’t the only major change worth noting, as Serica and its movement supplier, SoProd, have worked hard to achieve the holy grail of chronometry, the independent COSC certification so coveted by some. The whole thing is attached to a French leather strap, a rare detail for Serica, which made its name in all-metal, but which allows them to stay rooted in the codes of travel associated with this complication. All you have to do is get your hands on one of the 500 pieces that will be produced this year. A choice of left or right-handed version, because as always with Serika, the devil is in the details, which they have the gift of thinking beautifully.