This practice of aesthetic medicine is gaining popularity among the younger generations on social media. A plastic surgeon explains everything about this technique, which is far from new.
The hashtag “#BabyBotox” has over 72 million views on TikTok. Videos of young patients taking pictures of their faces before and after undergoing this aesthetic medicine practice have captivated netizens on social media, to the point of going viral. And for good reason. fine lines on the screen are smoothed out, while lines are smoothed out over days with a natural effect as a bonus that offers no aesthetic intervention. Have we found a revolutionary new non-invasive treatment?
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If its English name sounds like a new innovative concept, in fact “Botox baby” is far from a revelation. “It’s a very commercial term to inject botulinum toxin at lower doses and for younger patients,” explains Dr. Jonathan Fernandez, a plastic surgeon in Nice and member of the French Society of Aesthetic Plastic Surgeons, “but this is nothing new. , we’ve been doing this for years on people in their 30s to prevent skin aging.”
The only difference to the “classic” botulinum toxin treatment is the amount of product used, which is less important; “In this case we only use 5. In addition, it is the same molecule and the same drugs approved by the National Agency for the Safety of Medicines and Healthcare Products (ANSM) that are injected with the same needles,” adds Dr. Fernandes.
Prevention
Widely democratized on social media, and particularly on TikTok, this seductively named practice is part of a loosely-conceived “preventive medicine” trend; act It is similar to the concept of a “mini-facelift”. “Adding the prefix ‘baby’ or ‘mini’ seems to minimize the effects of the practice, which seems more natural,” notes Dr. Fernandez.
The benefit of this technique, popular with Millennials and Generation Z, is to “smooth more visible wrinkles, give the face a calmer look and a more ‘positive’ expression. For example, it is interesting for people between 28 and 30 years old, who have lower muscles and look tired,” suggests the doctor. Who recommends this treatment to prevent the first wrinkles? “We’re not going to stop aging, we’re going to slow it down by stabilizing the facial muscles. You see very effective results decades later.” If these small injections can be made in all areas of the face to “flatten” them, crow’s feet around the eyes and forehead wrinkles are stressed the most.
Marketing concepts
However, Dr. Fernandes calls for vigilance against these new “fad” denominations; “It’s like when we use “Russian lips“Considering Hyaluronic Acid Injections in the Upper Lip. Or when we talk”Fox eyes“prescribe canthopexy, a lower eyelid surgery method to lengthen the gaze,” notes the surgeon. And weighing the pros and cons of these new “marketing” concepts; applies and makes them more “glamorous”. This virality on social media also provides an opportunity to expand the market to a larger number. However, this “appropriation” of aesthetic medicine by the younger generation can sometimes lead to a lack of information or bad information.”
Because if this intervention seems accessible like a simple facial in the beauty salon, “we must not forget that it remains a medical treatment. Botulinum toxin is a drug that can be injected only by certain doctors, and which can have side effects if it is done incorrectly,” recalls the specialist.
In the practice of aesthetic medicine in France, it is still rare to find an a la carte service, which is specifically called “children’s botox”. The surgeon prefers to mention “adapted botulinum toxin injections” instead. Moreover, “Children’s Botox does not mean children’s prices.” The price is the same regardless of whether the product is injected with “baby botox”, “mega botox” or “surbotox”, he teases. Thus, the cost of a session generally varies between 300 and 500 euros.
Source: Le Figaro
