The British actress has just been appointed ambassador for the Italian brand’s new women’s fragrance, Prada Paradoxe. And he is the director of the pre-election film.
Emma Watson just added director status to her resume. The British actress, chosen as the new muse of the new perfume of the Prada brand, takes her first steps in the field of directing on the occasion of this collaboration. At the age of 32, the actress signs a promotional video for a fragrance called Prada Paradoxe, which will be released on Monday, August 22, at the same time as the short film.
While waiting to reveal it, the first unreleased footage from the campaign has been revealed, in which the star Harry Potter appears with a pixie cut and mini bangs, eyes framed by bold lashes.
It was a happy coincidence that Prada offered me this project. It was around that time that I decided in my heart and in my mind that I wanted to achieve something.
Emma Watson in an interview with “WWD” magazine
The opportunity is a dream come true for Hermione Granger’s translator, who says she has been interested in directing since she was 7 years old. “I like to tell stories. I think I’m good at it. I think I have a vision,” he said in a recent interview with the magazine. WWD:. “It was a happy coincidence that Prada offered me this project. It was around that time that I decided in my heart and in my mind that I wanted to achieve something. I find the idea of being a paradoxical woman so interesting.”
“Disruptive” muse and perfume
The Italian house justifies this nomination by highlighting in particular the “disruptive” and “inclusive” state of mind of Emma Watson, which is similar to the values that the new women’s perfume, Prada Paradoxe, wants to embody. “Elegant, independent, caring and committed, Emma Watson is determined to flip the codes in a positive way,” Prada Beauty International CEO Ian Andrea said in an official press release. “Her impressive career as an actress and activist is a true source of inspiration and a testament to her sincerity and ability to reach a young and devoted generation in search of authenticity.”
In turn, the UN Women’s Ambassador says that she is convinced of the bias of the luxury brand. “Prada has always defied traditional ideals of beauty and stood out for its desire to celebrate a femininity that challenges convention,” said Emma Watson. the same press release, thus echoing his enthusiasm; “I am delighted to introduce a fragrance endowed with such a powerful philosophy and responsible initiatives, and to participate in this campaign in a concrete and relevant way.”
If the cosmetics industry is not a new field for the Englishwoman (she was already named the face of Lancôme in 2011), it is the same for her, who had never been the face of a fragrance before.
Source: Le Figaro
