The 53-year-old singer went bare to promote a new body beauty product from her cosmetics line, JLo Beauty.
Her famous butt attracts all the desires, and Jennifer Lopez intends to take advantage of it. The creator of cosmetics brand JLo Beauty has expanded her skin care range (so far only dedicated to the face) with the launch of her first body products, naturally dedicated to the butt. The 53-year-old singer did not hesitate to strip, literally, for a new advertising photoshoot.
“Caliente” campaign
In late July, the young bride officially announced the launch of her body care line, called JLo Body, revealing the first in the line, a balm specifically designed to lift the butt. A teaser video on the brand’s Instagram account, which shows the singer in her underwear covering her skin with cream, has already garnered more than a million likes.
The new stills from the ad reveal little by little the actress, sometimes naked, sometimes half-naked, or wearing barely any underwear, revealing her figure.
So for launch week, an image of J.Lo in her simplest gear hung over Sunset Boulevard in Los Angeles or Times Square in New York.
As for the product in question, which promises “firmer” and more hydrated skin while helping to “fade the appearance of stretch marks,” it went out of stock the day after it went on sale. Proof that the famous “J.Lo’s booty” has not finished charming its fans.
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Source: Le Figaro
