Although his fabulous collections presented Haute Joaillerie in Stockholm, returning to the 1847 house, Louis-Francois Cartair, who came out of his grandchildren, Louis, Pierre and Jacques.
Family jewelry house with international aura. May Carter’s story began in 1847, when Louis-Francois Carter took over Jewelry Seminar to retire of his master craftsman Picard in Paris 29. Very fast, the brand was involved in the high society of Paris, thanks to the first jeweler of the first jewelers of “Princess Matilde”, Emperor Napoleon III, followed by Empress Evugen and three years later. But it was in 1898 that the product really came out, the arrival of the grandson of the grandson, Louis Carter, who played a real role in his evolution. On his own initiative, the store moves to 13 r ue La PAIX in Paris, which remains until today’s illustration.
First of all, it is young people to take over their father Alfred, the two cadets of Louis Carter, Pierre and Jacques, finally join him. In 1902, Pierre opened the first branch in London, 4 new Burlington Street, before passing at Atlantic in 1909, open a new branch on the 5th authoritative avenue, where he will always be adjusted. Branch that caused many visual rooms in the house, including love bracelet or nail bracelet. Finally, Benjamin Jacques manages his older brother on the head of the London branch and finally confirmed as “Architect of Cartier in London.”
Pilferer
Royal Family Reference:
After his creation, the kings, queens, princes and princesses, who participate in Cartier House at the international level. In 1902, the installation of the house in London coincides with the Wedding of the Édouard VII. Two years later, in 1904, he received his first official license, which he awarded the independent court, who considers the “jeweler of the kings of Kings”. To this day, the brand remains one and only a foreign jeweler who must have a royal patent in 1921.
Many other royal courses will be followed, particularly in Spain, Siam and Russia, with whom Cartier retains preferential relations. In 1960, his first Russian customer dated from 1860, and Pierre Carter in 1904. Thanks to his special ties with the Russian imperial family, the family’s business was awarded in 1907.
Travel as inspiration
These relations with the royal courses are maintained through many three brothers of the world. But the three of the three are surely a question of traveling the most. He often goes to India, then the British colony and the Persian Gulf, in particular to report the delicate pearl market. But this is especially for the diamonds of Rajastan, that the scout is ultimately passionate. While inviting Delimar to Delbari in 1911, a ceremony was organized to celebrate the arrival of a new King George V, Jacques Carter met several princes and MASTRADZAS INDIA, which represented rubles, emeralds and sapphires. For six months, he wanders all over India to find these colored stones and finally returned to London with his hands with these diamonds and new ideas on his head. This is what will inspire him in the first handcuffs and pins with Tutti Frutti that this name will not accept so late, and which today are symbolic of the house.
Nils HERRMANN, CARTIER CARTIER Collection
These trips will undoubtedly affect home style. Its history is also written through strong aesthetic meetings, which make up its full heads of evolution. Family success history will continue until 1964, the date of death of Pierre Carter, and family members decide to sell the company. Since 1993, Cartier has owned the Swiss house Richemont.
Source: Le Figaro
