After the live broadcast of last Wednesday, 2, generating controversy, S2 Entertainment, the Kiss of Life agency, asked for forgiveness for the attitude
On Thursday, 3, S2 Entertainment, responsible for managing the career of Girlgroup Kiss of Life, issued a statement by apologizing for the live broadcast on the group’s official channel containing the concept of “Hip Hop Old School”, which generated criticism of social networks for cultural insensitivity.
In addition to apologizing, in the note, the agency states that the purpose of the transmission was to “celebrate hip hop culture, which serves as much of Kiss of Life’s musical inspiration”, but asks for forgiveness for “disability to recognize the negative cultural implications that our content could be perceived as having”.
S2 Entertainment also states that, from today, the members of Girlgroup and the team promise to “address cultural references with more caution and respect from now on. All related content has been removed from all our channels”.
Check out the translation of the complete pronouncement, reverberated by Soompi:
“Hello,
Here is S2 Entertainment.
We would like to address the problems that arose from the content that was loaded on the official Kiss of Life Youtube yesterday (April 2).
We have sincerely apologize for causing discomfort to our viewers. The true purpose of the content was to celebrate hip hop culture, which serves as much of the musical inspiration for Kiss of Life. However, we apologize for our shortcomings to recognize the negative cultural implications that our content could be perceived as having.
Our members and team promise to address cultural references with more caution and respect going forward. All related content has been removed from all our channels.
Thanks”.
More about Kiss of Life
Composed of Julie, Natty, Belle and Haneulthe Kiss of Life made its expected debut on July 5, 2023 by S2 Entertainment, and already has a series of hits, including “쉿 (Shhh)”, “Midas Touch”, “Nobody Knows” and others. His latest Comeback took place in October 2024 with the album ‘Lose Yourself’. Check out the Title Track clip!
Source: Recreio
