Coline Bertrand, Dew CEO. “I have spent 5 years in front of the pharmacy, consider and understand the expectations of consumers”

Madame Figaro. – Waking time.
Coline Bertrand. A little About 7 in the morning, on my two boys and 3 years old and throw them out at school before going to the office I am five minutes away.

Your post field.
Dew of Dew, created by Mahaault de Guibert. In addition to experimenting with the strategy, in France and abroad, I must transfer energy to our teams, hand with all directors.

Outcomes here and now.
Ten years after his creation we are 4 years old^simmer The demo-cosmetic brand, in the volume sold in pharmacies, let’s run 170 people and double our turnover every year, up to 85 million euros at the end of 2024. 2025 We are in twelve countries, in the recent opening of Canada and South Korea.

If you have to go back to the origin.
I was born in Belgium, a homeland of business and a French and Latin mother professor, but I grew up in France. I learned the pharmacy in Lyon, already, the desire to have my own business, and I met Mahacon’s faculty’s benches. I graduated, I spent five years at the counter on the counter, considering consumer expectations. We talked much less, healthy or eco-responsible products, but I felt this revolution pointing out. We did not find our ideal. Dermatology Alliance եւ Cosmetics pleasure at an affordable price. This was the starting point of the dew.

A figure that started everything.
When Maho held his master entrepreneurship at the HPP, we presented our project to several jury. After our playing field, the business leader exploded me. “You have that in the abdomen? Go to the end. ” It gave me confidence when the dew was still a challenge we have started.

We doubled our circle every year to 85 million euros at the end of 2024

Coline Bertrand:

Obstacles on the road.
Building his business when he grows so fast is a huge challenge. You need to organize poles, recruit and welcome good people, save your DNA and its values ​​… This requires mobility and many exchanges to transfer its own brand’s state of mind to its employees. You can face all storms with right crew.

What should you learn?
How the company’s life is made of layers. As soon as the cross is to start next. For me, it means that they absorb different cultures to install internationally.

What would you like to convey?
Our values, capital for me, solidarity, authenticity and courage, but also optimism and determination. I love to do, not to watch.

The dew still was a challenge when we started

Coline Bertrand:

A moment is disabled ?
Take advantage of my children, intensively, see friends or listen to music – Recently cat Stevens, Alicha Schneider, Carla Bruni or Eddy Mitchell’s recent title. These very simple moments of life are all sources of inspiration.

The definition of your influence.
Change consumer habits due to consistency. When we no longer know where we are going, not why no one is following us. On the contrary, it is always surprised if you are faithful to your cardinal values, it is necessary. So good decisions are decisions.