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Molli, the knitwear reinventing wedding dresses. “Our outfits are transferable to other occasions”

The famous knitwear brand is launching its first line of formalwear.
Molly

Elegant brand Molli, which specializes in fine knitwear, launches its first range for weddings.We meet designer Charlotte de Faye to talk about her modern dresses to wear on your big day.

Sometimes the clients inspire the houses. That’s the case with Molli, which is launching its first formal wear line after receiving tons of photos of women getting married in white. , luxurious and original outfits.

Molli’s bridal collection

“Besides the fairly limited knitwear offering, I think what sets us apart is that our outfits can be worn for other occasions,” explains Charlotte de Faye, former head of marketing at L’Oréal among others, he bought the century-old Swiss brand known for its birthday sets and mesh underwear, Three Children, almost ten years ago this mother was on maternity leave when she opened the door to one of the then-defunct Molli boutiques. “I talked to the salesperson, then the owner, who was happy to sell. I was able to start with a blank page.”
He had the good idea to use the garter stitch to take the house’s signature from lait to high-end ready-to-wear.

Cool brides

Since its (re)launch, Molli has done a lot of research into tailoring and has built collections from pure Australian and New Zealand wool, as well as cotton, with French and Italian workshops; Thus, the bridal line naturally complemented this luxurious and feminine wardrobe. We don’t want a stereotypical ‘bohemian romantic’ look, but to create something cooler for active women.” A successful bet that offers both dresses and tops to match with skirts or trousers. Styles that are both timeless , and original, which do not fall into the “long lace dress” category. “We dress the bride, but also those around her, in clothes that are versatile and can be worn in life as well. The development means that no one feels covered in our creations. And what’s more, knitwear is very flexible and an easy-to-live-in feature.”

To treat yourself to a Molli outfit for your big day, you pay a total of about 800 euros, knowing that the average price of a wedding dress in specialized brands is estimated at 1500 euros, a cost that can add up quickly when you buy a designer dress. While Molli only offers clothing at the moment, its accessories offering should appear very soon. “We want to continue our development and even accelerate it. With Molli, customers ask no questions, everything is turnkey, all they need is the shoes to complete the silhouette.”

Source: Le Figaro

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