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Cropped swimsuits, brush and huge poodles. Kim Kardashian turned into a heroine of the 80s.

Kim Kardashian has posed for her own brand’s new Skims campaign. (United States, July 2, 2022). Instagram screenshot @kimkardashian

The American played with bling and references to the eighties to present the new swimwear collection of her Skims brand.

Pamela Ewing is in dallasJill Munro in Charlie’s Angelsor even Abby Fairgate West Coast…Kim Kardashian enlisted ’80s soap opera icons in her brand’s latest campaign Skims:. On Saturday, July 2, the American reality TV star took to Instagram to reveal the first images of her new swimwear collection signed by Nadia Lee Cohen, which will be available on the 6th. The star of her own campaign, North West’s mother, chose to shoot. stage in an ultra-kitsch retro setting directly inspired by the world of the eighties.

XXL brush, peroxidized blonde hair. Kim Kardashian reveals herself in a selection of completely redesigned gold or silver metallic swimwear with ultra coverage and a cut that flatters her sculpted body perfectly. A nod to ’80s body worship. The latest kitsch detail of this campaign. regal white poodles, as many dolls, sat sensibly at her feet.

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The power of redundancy

Bright blue eyeshadow, ultra tan, XXL jewelry… Kim Kardashian played with excess and excess in this campaign. An aesthetic that also reminds of bimbos, between opulence, sexiness and self-assertion. A character in whose skin Kim Kardashian has no problems slipping. And that he keeps reinventing.

Source: Le Figaro

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