Children, increasingly exposed to screens, are now ordering “big” gifts from Santa, from $2,000 fancy bags to merchandise skin care Trending on TikTok.
A Louis Vuitton wallet, UGG Ultra Mini boots for €170 and lots of cosmetics for your body and face. Not only have we brought you the latest fashion influencer acquisitions, but this year’s Santa list for kids ages 8 to 14. For several weeks now, many moms have been sharing the lists of gifts their kids want to receive on December 25. in the morning of No more Barbie dolls, forget remote-controlled cars. this season, kids want big…and fancy products. “It makes you wonder if today’s pre-teens aren’t in their thirties,” laments the mom in the video’s commentary.
In the video, which has been viewed more than 436,000 times, American Stacey shares her 11-year-old daughter’s list with Santa. You can find necklaces, bracelets and earrings from Kendra Scott, a $600 Dyson curling iron, and even a manicure set. Fashion-wise, a little girl wants a pair of Birkenstocks for $110. And to think my husband thought , that the Dior clutch my daughter wanted was $200 when It was the year 2000,” laughs the mother in the comment of the video.
Value for money
“I was hoping my 14-year-old son would ask me for Squishmallows (TikTok’s trendy stuffed animals, produced by US company Berkshire Hathaway, editor’s note), but I was quickly disappointed when I saw on his list… an Apple computer,” she says. is another. And the list doesn’t make everyone agree, according to one mother who loses patience in the comment. “Teach your children the value of money. I’ve never asked for anything that cost more than $100, and if I did, I just hoped I’d get a few small things instead, because I always knew my parents had a budget to stick to. stay for every child.”
Same story for Carly, a native of the United States and mother of an 8-year-old girl. If her child hopes to get Barbie dolls and stuffed animals under the tree, she also asks for skin care products, a Lululemon fanny pack or even a Stanley water bottle. , which is made of stainless steel and vacuum insulated, very fashionable among TikTok and Instagram fashion influencers.
Generation of iPad kids
It must be said that the influence of screens has something to do with it. According to a report by parental control software maker Qustodio, which surveyed nearly 400,000 families worldwide, 31% of 7- to 9-year-olds access the social network X, 28% access Reddit, and 26% on Facebook. The research also shows that in 2023, children worldwide spent one hour and fifty-two minutes on TikTok, and more than two hours in the UK. In France, TikTok was the most popular social network in 2023, with 50% of children under 18 using it. It’s enough to prove that the youngest are very concerned because they are very exposed to the micro and macro trends that constantly appear on the platform.For example, influencers buy comfortable sportswear from Lululemon on the app, so much so that the brand has become a hit in the United States. for more than a decade and is slowly but surely starting to make a name for itself in France. from the 2020 pandemic.
It’s also not surprising to see that glamor is more and more on baby Santa lists. There are few fashion houses today that don’t have a TikTok account, where a simple video of a fashion show can go viral in 2023, no less 176 million messages were published in the luxury industry, compared to 130 million in 2022, according to data shared by Visibrain. And it was also in 2023 that children were already ordering Gucci, Hermès goods and “a lot of money” under the tree. Parents have to choose between reducing their children’s screen time or seriously saving money… And now.
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Source: Le Figaro
