Raban presented “the most expensive bag in the world” during his fashion show in Paris.

This is the new exclusive bag that every fashionista dreams of. And if you’re not a celebrity, you might be warned, too. On September 25, during the spring-summer 2025 fashion show in Paris, the house of Rabanne presented its new handbag, the 1969 Nano Gold, which the brand introduced as “the most expensive bag in the world”.

An accessory that pays homage to the gold and diamond dress designed by couturier Paco Rabanne for French fashion icon Françoise Hardy in 1968.

250,000 euros

It must be said that this new “it-bag” has a lot to impress. Composed of 371 18-karat gold discs, this piece required no less than 100 hours of work to design. Made in collaboration with French jeweler Artus Bertrand, Rabanne’s 1969 Nano Gold is estimated at €250,000. A price that surpasses the price of the famous Birkin of the house of Hermès or even the Classic Flap of Chanel. Even if the new sale price must be balanced against the resale price, which often breaks all records. Here we’re thinking about Hermès’ Kelly Himalaya bag, which sold for $437,330 at an auction in Hong Kong in 2020.

I wanted to create a bridge to the iconic image of Françoise Hardy in the late 60s wearing this gold dress with diamonds.

Julien Dossena, artistic director of Rabanne

“With this gold bag by Artus Bertrand, I was seduced by their special ability to create delicate, light and yet very complex medals, assembled in their workshops like a real bag,” says Maison Rabanne Artistic Director Julien Dossena. . And continue.
gold set with diamonds, made by Mr. Raban.’

Soon to be available for pre-order only and in an extremely limited edition, the new jewel from the house of Rabanne is likely to be adopted by celebrities soon… for even more value.