In a video posted to her Instagram page on Monday, September 9, the Princess of Wales is filmed getting intimate, with the royal couple exchanging a few gestures of affection. Body language expert Steven Bunard analyzed them.
They rarely exposed themselves to this extent. In a video posted to Wales’ Instagram on Monday, September 9, Kate Middleton, who revealed she’s finished her chemotherapy, and Prince William do exchange a rare gesture of affection, letting go of their usual reserve. A sequence where the Princess of Wales rests her head on her husband’s shoulder, who holds her hand. At another point, Prince William even kisses his wife on the cheek or puts his arm around her thigh.
A love that they also show to their children. We see Kate Middleton helping Prince Louis on the swing, kissing her daughter Charlotte, hugging Prince George or having a family picnic. Sometimes the princess walks alone through the trees, her face bathed in light, or lets the butterfly that rests on her hand fly away. He also walks through the field with his hand on the ears of wheat. Hanging moments that suggest a semblance of rediscovered harmony. And it would, according to Steven Bunard, speaker, body language expert and author Your gestures say out loud what you are thinking quietly (1), imbued with a certain naturalness.
“Modern Fairy Tale”
Madame Figaro – In Wells’ video, the family moves into the woods. Why did you choose such a framework?
Steven Bunard – To announce that Kate Middleton has completed her treatment, Wells had two solutions. Or make a video in front of the camera, thanking subscribers for their support. Or shoot a sequence like this to mock the Netflix series. Viewing these images is like a family album. This gives us the feeling that they are very close to us.
Kate Middleton knows she’s a symbol, but there’s a certain sincerity to how she presents herself.
Steven Bunard
Why do you think they chose such an intimate sequence?
With this video, we go from one extreme to another. Previously, the Queen of England, whose communication was secret, was on a pedestal. We realize today that in order to be timely, we can remain as secretive as possible, but we must develop our own history. We can no longer say.no comments“. So we’re going to write a script, sell dreams and a princess story. In these stories, the heroine always faces a big problem. The modern fairy tale is that the princess is sick. This can happen to anyone, powerful or miserable. Kate Middleton knows she’s an icon. But there is a certain sincerity in his presentation. He uses simple words in his message. We even begin to forget that it is a princess.
How can we interpret images of Kate Middleton alone in a forest or field, her face bathed in light?
The communicators probably want to convey that there is something a little fragile about her, evanescent, evocative and inspired. You should be in these hopeful codes that will speak. So we create mental images that resonate in people’s heads.
“Grateful state is over”
In one part of the sequence, the princess appears leaning against a tree, her face covered in light. What is the symbolic meaning of this moment?
Here, Kate Middleton picks up the codes of influencers who take a holistic approach. These are codes of relevance that come from both Netflix series and Instagram content creators. They also respond in a transgenerational fashion as the oldest elements discovered Little House on the Prairieand those with children will find the princess and her story happy ending. If Wales has nothing to sell, they have realized how much they need to get away from lack of communication or secret communication.
Wales has quite a strong and transgenerational identification potential.
Steven Bunard
For what reason?
In the past, the Queen used to do personal branding. He was a real character because of his longevity, the intensity of his presence, his personal history, his extravagant and bright outfits. This untouchable character inspired respect, a certain authority and sympathy. There we cross another dimension. The state of thanksgiving is over. Wells understood that if there is a future for the monarchy, they will embody it. And if we miss that mark, we don’t know where it might go. Thus, they prefer to be the architects of their own performance, rather than another blow to what they represent.
Are the images of Kate Middleton driving her car meant to make her more accessible, to show that she is also a “normal” person?
Yes, and at the same time, that’s the normalcy we want to see. That is the transparency that we want to show. If it’s a form of resilience for him as an individual, so much the better. But we are not stupid. We have to separate what part of sincerity they have from the basic mechanism of a great little family with all the perfect codes of our time. I find this video powerful, however, because Wales has quite a strong and transgenerational identification potential.
Loving couple
In this video, Kate Middleton and Prince William step out of their usual reserve. They stand hand in hand, head on shoulders and hands on waist. How to interpret the fact of revealing these gestures of tenderness, which they rarely allow in public?
Kate Middleton’s affection for Prince William is genuine. This is really a couple in love. Her husband often appears to her left. He puts his hand on the princess’s waist, on her right, so she is in a position of dominance, support. Sometimes it is he who is placed to his left. This shows that he supports the couple, the family, and that he has regained his energy. With this video, we have tears in our eyes, we have the impression that we are drowning in their closeness. They want to tell us that it’s not just Meghan and Harry who can touch each other, hold each other’s hands and play American lovers. British comedy still has power.
(1) Your gestures say out loud what you are thinking quietlyBy Stephen Bunard, published on March 8, 2018, Ed. SoBook, 270 p., €20
To learn more:
https://www.stephenbunard.com/
Source: Le Figaro
