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The Patent Office would have refused to market the Duchess of Sussex’s trademark at this stage. For, among other things, legibility and payment violations on certain products.
In March 2023, Meghan Markle, Duchess of Sussex announced on social media the upcoming launch of her lifestyle brand, American Riviera Park. Marking her grand return to the world of business and entrepreneurship, she set out to sell all kinds of household items online, from crockery to tablecloths, including decorations, mugs and jams. It finally turns out that his hopes are over, as reported by The Daily Mail: in an article published on September 3. Indeed, his project would be aborted by the patent office after the latter refused to validate the trademark at the time. The US authority, USPTO (United States Patent and Trademark Office), has cited various reasons.
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Payment violations
First, the use of a geographic area in a place name, here the nickname of the Santa Barbara coastline, the American Riviera. “Registration is denied because the registered trademark is too geographically descriptive,” he explains. Especially since another site called it the American Riviera of scented candles. Then there will be Meghan Markle’s payment irregularities, including a significant delay in international registration fees totaling nearly $11,000. Finally, the lack of readabilityAmerican Riviera Park will create a problem. The patent office notes the vagueness of some product descriptions, particularly the sale of napkins (paper or textile) and kitchen utensils (hand or electric), which could easily mislead customers.
The USPTO’s decision is not final, however, according to The Daily Mail: – ensuring that most entrepreneurs go through this sort of back-and-forth before setting up their business, but it adds a new dark spot to the Sussex picture. A month after the brand launched last March A mirror He also pointed to Prince Harry’s wife’s difficulties in “finding staff for her new brand” and getting her project off the ground…
Source: Le Figaro
