This stylist dyes her wedding dress pink and wears it as a guest at a friend’s wedding

She said yes to her husband for life…and her dress too! In September 2023, the daughter of British shoe designer Penelope Chilvers, Gemma Short Chilvers, got married. For this big day, the young designer chose a minimalist dress from The Own Studio, an English wedding dress specialist. At a friend’s wedding in Italy in June 2024, a young woman decided to take out her wedding dress, which is now dyed light pink. A bold choice.

The British designer shared her look on Instagram, where she appeared in this signature garment reworked in pale pink. This elegant, originally white cloth is made from silk mikado. It features a low waist cut and a slight train at the back. For her nuptials, the fashion enthusiast styled her hair in a bun and simple earrings, leaving her neckline bare, fitting perfectly into the aesthetic. quiet luxury (french understated luxury). As recycling and thrift stores grow in popularity, wedding dresses can also become multi-purpose.

Ecological approach

Today, second-hand fashion is growing in popularity, as evidenced by the Vinted resale platform. According to an internal report, it recorded a 61% increase in its turnover in 2023 compared to 2022. Clothing rental and repair services are also on the rise due to awareness of the impact of textile consumption on the environment. According to the McKinsey 2023 State of Fashion Report, 65% of the industry’s climate impact is related to apparel production. Gemma Sort Chilvers’ ingenious decision to dye her wedding dress pink is part of an ecological and economic approach. In the comments of her Instagram post dated June 20, 2024, she mentions that she entrusted the dyeing of her dress to Nicola Killeen Textiles, a London-based studio specializing in the production of textiles for theater and film. Fashion, defying codes, reinvents itself.