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The Vice President of the United States uses memes, emojis and popular references to appeal to young voters. A strategy aimed at modernizing its image.
Social media is a formidable weapon in political communication, and Kamala Harris understands this well. Officially nominated by the Democratic Party in the race for the White House, the Vice President of the United States does not hesitate to steal the codes of TikTok, Instagram and Twitter with memes, all kinds of emojis and famous links. All have a very specific goal: to engage young people.
“female”
For a long time, Kamala Harris was absent from the TikTok platform, which is threatened with a ban in the United States. However, he decided to start by posting a video that quickly went viral. This video is accompanied by a hit song Female name By American Chappell Roan, juxtaposes images of Kamala Harris and Donald Trump with a provocative message. “We actually need… a feminist.” Portmanteau, meaning. Indeed, coined by Chappell Roan, this contraction of the words “feminism” and “phenomenon” calls people to rally around women’s liberation. Taking advantage of the “Feminist” trend, Kamala Harris suggests that as a woman, she represents a better choice for voters than Donald Trump.
Likewise, shortly after Kamala Harris’ candidacy (Minnesota Governor Tim Waltz) was officially announced, the Democratic campaign launched a new line of merchandise. And the flagship product is none other than the camo print baseball cap with ‘HARRIS WALZ’ in bright orange. An obvious nod to singer Chappelle Roan, who is rocking a hat with a similar design.
“Kamala is a Brat”
Kamala Harris did not stop there. Since entering the presidential election campaign, the 59-year-old politician has won the support of several influential stars. Including Katy Perry, Cardi B and Charli XCX. The latter, who is very popular on TikTok, even posted an unequivocal message on X (formerly Twitter): brat. And again, this is no small thing. The word “brat”, which means “dirty bamboo”, has become a trend on social networks this summer. He is a self-confident person who takes responsibility while being vulnerable at times,” we learn from the BFM-TV video. Not a little proud of this support, Kamala Harris’ campaign team eventually greenlit the album brat On the X for his banner. For Gavin Reynolds, ex-Kamala Harris speechwriter interviewed Keeper “It’s very smart of him to build on this trend.” “This shows that we recognize the importance of young voters to winning in November and that we are committed to meeting them where they are,” he observed.
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Coconut Emoji
Along with all this, Kamala Harris’ supporters flooded social media with coconut emojis. But what is it about? In fact, this is a reference to a sentence that the vice president said in May 2023 at the White House. “My mother sometimes made life difficult for us and said: “Did you think you fell out of a coconut tree?” Kamala Harris recalled with a laugh. Then suddenly adding seriously. “You exist in the context of what you experience and what came before you.” The sequence, unearthed from the depths of the Internet, unexpectedly went viral on social networks such as TikTok, “where netizens were amused by the vice president’s sudden change in tone,” he writes. HuffPost: . Three months before the presidential election, Kamala Harris’ online strategy is off to a flying start. As for his opponent Republican Donald Trump, he has not said his last word.
Source: Le Figaro
