Pharrell Williams launches LVERS, his first fragrance for Louis Vuitton

After his first Louis Vuitton fashion show at the Pont Neuf last year, Pharrell Williams hit it big again by presenting his second collection on the roof of UNESCO. As part of this show, he also revealed his first collaboration on house perfumes. Called LVERS (read “Lovers”), this juice was conceived by nose Jacques Cavalier Belletrude in collaboration with his daughter Camille. The technical conditions required by the singer. A fragrance that captures the essence of sunshine and light. It was in Grasse, in Louis Vuitton’s Fontaines Parfumées workshop, that the perfume inspired by the artist was born. “The theme of light, highlighted at Farrell’s first fashion show in June 2023 at Pont Neuf, made us want to translate the concept of photosynthesis into olfaction. It may sound abstract, but if you think about it, photosynthesis is the origin of all forms of life,” explains Jacques Cavalier Belletrude.

A blended juice that warms bodies and hearts with these notes, evoking a nature that grows and transforms under the sun’s rays. So we find notes of galbanum, cedar essence, sandalwood, ginger and even bergamot. Elements that were already used in Egyptian or Chinese medicine for their many virtues.

To take your bottle with you everywhere, a travel case has also been designed, combining the legendary Louis Vuitton checker and the already iconic camouflage print created by Pharrell Williams for the house.

€280 100 ml, Damoflage travel case, €630. Available at select Louis Vuitton outlets and beyond louisvuitton.com .