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New gold investment? Buy a Kelly bag or a Cartier watch

A Birkin bag and Kelly from Hermès, pictured ahead of the auction at Bonhams in London on April 28, 2016.
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You can invest in stocks, bonds or even private equity… but also in a luxury bag or fine jewelry watch. Investors are multiplying in this market. And combine the pleasure of wearing an expensive piece with performance. Expert advice to get you started.

Treat yourself to a Birkin or Cartier watch from Hermès, wear it for a few years, resell it and make capital gains for reinvestment… The idea of ​​investing in luxury is so appealing that it seems to promise a combination of pleasure. and a good investment. Really? “Always,” replies Osanna Orlovsky, co-founder of secondhand luxury site Collector Square, “it’s even more of an investment value than speculation.” Definitely a good way to keep your money safe, not necessarily grow it.

And yet, the values ​​of many luxury pieces continue to rise. The price of a Kelly bag on the second-hand market has increased by 188% in ten years; Birkin up 197% in fifteen years, from an average of €9,868 in 2018 to €14,934 in Q1 2023. The same goes for watches, notably the Cartier – la Panthère, which sold for €4,550 in 2005. €10,580 in 2023

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Always more desirable… therefore profitable

“Continuous growth of new releases and regular re-releases contribute to the dynamism

Source: Le Figaro

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