Find out why Giselle, from ‘Enchanted’, was unable to join the select group of Disney princesses
In addition to films and animations, the Disney Princess franchise has games, toys, clothes and various collectible objects, where the 13 official characters, Snow White, Cinderella, Aurora, Ariel, Belle, Jasmine, Pocahontas, Mulan, Tiana, Rapunzel, Mérida, Moana and Raya are the main protagonists.
To be considered studio princesses, characters must comply with five rules established by Disney. Are they:
- It needs to be part of an animation;
- Being human or at least half human;
- Being born a princess, marrying royalty or committing a heroic act;
- Be the protagonist of your own film, as long as it is not a sequel;
- Bring a good economic return to the studios.
Still, these were not the only princesses presented by the company over the more than 100 years of its foundation, as several other plots were launched featuring heirs to the throne as protagonists, such as ‘Encantada’, a plot launched in 2007, which features the princess Gisele, a young woman expelled by an evil queen from her own fairy tale and sent to live in the real world.
Throughout the 1h47 minutes of the plot, it is proven that Giselle fits the studio’s rules to define who the official princesses are, as she is originally presented as an animated character, is human, commits a heroic act by killing a dragon , is the protagonist of the film and grossed US$340 million at the box office around the world, bringing a good financial return for Disney.
This raises the question: why is Giselle, from ‘Enchanted’, not a Disney princess? The answer was found by the Collider portal, which states that, as soon as it was released, Giselle was considered to become an official princess, but was soon removed from the select group due to the image rights of the character’s interpreter in cinemas, Amy Adams.
This is because Disney would have to establish a contract with Adams for the actress to transfer her image to the studio for life, so that the princess could be included in other media content under the Disney Princess brand, which even involves content and products sold in the parks created by the studio.
Although this is an exceptional case, in addition to Giselle, other princesses were also unable to join the franchise, but these were because they did not fit into the studio’s rules, such as Kida from ‘Atlantis: The Lost Kingdom’ who was not successful at the box office. desired by Disney, or Melody, Ariel’s daughter, who when introduced in ‘Little Mermaid 2: Return to the Sea’ cannot be considered a princess for appearing in a sequel.
Source: Recreio
