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“Why do I see cowboys everywhere?”

Courtesy of Marion Dupuy. It’s impossible to escape, and the Western trend pioneered by Pharrell Williams at Louis Vuitton, established by Beyoncé’s country album, is now making its way into fashion, charts and minds.

I don’t know about you, but I’ve been having some weird dreams lately. Walking the pampas, rodeos in Mexico, I find myself everywhere accompanied by muscular cowboys wearing their Stetsons. Don’t see any personal fantasy there, though.

It’s just been playing in my head and I can’t stop playing Beyoncé’s latest hit since breakfast. Texas Hold’emfrom his country album Cowboy Carter which currently exceeds all records. “This ain’t Texas (wo), hey, it’s not like that, put the cards down, down, down…” I’m sure you have too all the time. spirit and you can’t help but sketch those little country moves we see all over Instagram.

The culprit is fashion and social media, which have stormed (or rather, lassoed) the Western trend that has wreaked havoc since the last Louis Vuitton men’s show. A quick reminder of the facts. last January, Pharrell Williams had the great idea to pay homage to his native Virginia by turning the podium into a true Wild West show. Since then, an avalanche of cowboy hats, fringe jackets, country shirts, turquoise beads and other such gimmicks have invaded the wardrobes of stars and the fashion industry. We’ve never seen so many since The good, the bad and the ugly.

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For example? Bella Hadid, just to name one, has been showing her 60.8 million followers her newfound happiness away from the catwalks in a pair of outfit-worthy outfits. The Fantastic Ride:. In jeans, a silver buckle belt and a striped shirt, he poses next to his new friend Adan Banuelos, a cowboy (you can’t make that up) whose saddle performances he also posts at competitions. cutting – horse riding characteristic of the Western universe, folklore in our latitudes.

In short, all this might just make you pull out your embroidered Sartore and your old APC raw jeans. For my part, I will not go further, even if I sometimes dream of getting in front of our coffee machines. open spaces with a ‘bolo tie’, jeans belted with a large metal buckle under a camel suede jacket. Just like that, to see what it’s like to be a cowboy who always draws first.

Source: Le Figaro

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