Why do men suddenly want a bulging butt in jeans?

On March 18, the French football team makes a remarkable arrival in Clerfontaine. On that day, as the 23 players took turns posing for a photo on the steps of the National Football Center, Olivier Giroud’s outfit caused a stir on social media. The attacker is wearing a white t-shirt, a Givenchy varsity jacket, white sneakers and skinny gray jeans. A pant cut that hugs your ankles, calves, thighs and butt is divisive. “I like Giroud, but skinny…”, “Jeans are too tight”, “He’s dressed like it’s 2010”, say some users of the X network, while others prefer to see it as a guarantee of simplicity. “Olivier Giroud, simply stylish”, “We can thank Giroud for dressing normally”, “Giroud saved the day”, defended in the comments those who are tired of “Fashion Week in Clairfontein”.

Without deciding the question, it’s clear that the AC Milan striker is well and truly in tune with the times. Judging by the latest men’s fashion shows, very much related to these differences. On the catwalks of Dolce & Gabbana, Louis Vuitton, Prada and even Balmain, smoking, slim and slim cuts or all those that hug the rear well were all the rage. This comeback also follows a recent trend, the cowboy, which reintroduces skinny jeans that we slip into cowboy boots. We remember Jeff Bezos, who was photographed in a cowboy hat and (very) tight jeans on November 13, 2023 Vogue: American.

Strengthen your lower body

Because men today want shapes. At his gym in Orleans, columnist and sports trainer Nordin Attab notes: “I haven’t seen a radical change, but men come more easily to ask me to strengthen their lower body as much as their upper body.” According to the expert, there is a wide awareness among men. “In the 1980s and 1990s, bodybuilding was very heavily weight-oriented, the cult of Arnold Schwarzenegger. Over time, the perspective on the practice of bodybuilding has evolved. Today, men are less embarrassed about working their glands.”

Now the trend is reversing. In the year 2024, women are slowly moving away from the cult of rounded butts promoted by the Kardashian family since the early 2010s to return to their natural figure, even if it means undergoing surgery. Meanwhile, men “blow” their butts. Very often for purely aesthetic reasons. “We don’t see a belly in clothes, but we see a nice butt,” explains Jennifer Lopez’s athletic trainer Nick Finney. Keeper. And continue. “We realized that our glues are our engine […] that’s why rugby players, soccer players and sprinters have big butts. Even the fists are driven by the hips and glutes.”

An asset of seduction

For coach Nordin Atab, the influence of social networks should also be taken into account. “They accelerated it all. Gradually, men looked in the mirror and wanted to stay in shape. Apart from that necessity, butt work in men is mostly based on aesthetics.

It doesn’t matter. men’s clothing hugs the “ring” more than it hides it. The butt becomes the leading muscle, the seductive asset that overshadows the chocolate bars we thought were invincible until now. That’s why skinny jeans are the perfect piece of clothing to accentuate a muscular butt. “I’m happy that there can be more sensitivity on the butt,” Nordin Attab tells us. Because over the years we’ve seen a lot of men with big tops.”

The phenomenon can be attributed to new characters who have invaded the screen in recent years, going so far as to represent a new image of masculinity. Timothée Chalamet, Jacob Elordi and Tom Holland reconcile the new generation with less body. Understand that Brad Pitt in 2024 Fight club (1999) and its distinct abdomen are no longer really known.