Prada Beauty
A total experience as desirable as it is sustainable, advocates Prada Beauty, with its makeup and care ranges designed together, reinvention as the ultimate expression of identity.
At the border of fashion and beauty
With the Prada Monochrome and Prada Dimensions collections, Prada Beauty is the perfect fusion between the worlds of fashion and beauty. And for good reason, these two lines, inspired by the matte lips ubiquitous in Prada’s fashion shows since 1988, draw their influence from the palace’s archives, which include some 27,000 textiles and patterns. Enough to create an inspiring and highly desirable unit of colors and textures.
Prada Monochrome Hyper Matte Lipstick, for example, features a deep matte finish that evokes the intensity of Saffiano leather, while Prada Dimensions reveals eyeshadows in dynamic shades. Each Prada Beauty product is designed to be a celebration of uniqueness, a promise of a universal beauty experience. But not only. A symbol of the house’s penchant for style innovation, the artistic alliance of electronic makeup artist Ines Alfa and international makeup artist Lynsey Alexander. Prada Beauty uses her talent not only as a makeup artist, but also as a beauty researcher. Together, they envision makeup that shows the perfect fusion between timeless know-how and digital expertise.
Advanced domains
A wonderful meeting of makeup and cosmetics, the Prada Reveal line is the highlight of it all. “Beauty Revolution” hosted by Prada Beauty. More than foundations with adjustable coverage, these products, designed as true treatments, aim to improve the quality of skin in three ways: tone, radiance and texture. In short, beauty is infused with care, which is the result of in-depth research aimed at creating a product that not only improves the skin, but also cares for it by adapting it to its environment.
With the Prada Augmented Skin range (serum and cream), Prada Beauty uses its own smart technology, Adapto.gn Smart Technology. TM:, a multi-potent complex of natural adaptogens and dermo-cosmetic ingredients, which allows the skin to resist external aggressions and recover in real time. And as ethics undeniably remains the new luxury, Prada Beauty is committed to responsible luxury, offering most of its products in functional and 100% refillable packaging.
The collection can be found in the Prada Beauty area on the 1st floor of Galeries Lafayette Paris Haussmann from February 16.
Source: Le Figaro
