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BLACKPINK’s Lisa creates her own agency

Lisa becomes the second BLACKPINK member to establish her own agency; discover the details!

LisaBLACKPINK’s created her own entertainment agency! The news was revealed by the idol in a post on Instagram, where she explained her goal with the company, called LLOUD, at the same time as she revealed her new profile photo. Look:

Introducing LLOUD, a platform to showcase my vision in music and entertainment. Join me on this exciting journey to push new limits together,” reads the caption.

Furthermore, on LLOUD’s official website there is a summary of the company’s mission:

At LLOUD, our passion as an arts management company is to create experiences that transcend genres and connect generations. Our core lies in relentless innovation and a commitment to authenticity. We’re not just pushing boundaries; we’re redefining them, creating chart-topping, genre-defying music.”

Lisa is the second member of BLACKPINK to create an agency. The first of them was Jenniewho founded “ODD ATELIER”, a project confirmed by the idol on December 23, 2023.

It is worth remembering that the exclusive contract between BLACKPINK and YG Entertainment was renewed in December last year, but only for group activities. This way, the bond between the company and the idols no longer extends to their individual projects.

Source: Recreio

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