Badly rated toothpastes. here is the best product in Que Choisir’s latest ranking

After moisturizing soaps or self-tanners, it’s toothpaste’s turn to pass the magazine test. What to choose?. In fact, the latter compared 24 different models according to various criteria: efficiency (fluorine content, abrasiveness on dentin and cleaning power), composition and environmental impact. But also on cosmetic properties such as “appearance, texture, amount of foam, taste and its intensity, mouth freshness (fresh breath effect), feeling of teeth cleanliness and mouth feel after brushing”.

The magazine’s first observation is that the results are quite disappointing, as no toothpaste received three stars in terms of the criteria. No rating above 13.9/20 either. And the four models don’t even get the average. If two toothpastes come out with the best score, Fluocaril bi-fluorinated mint is the only one that contains the right amount of fluoride, which is important when choosing a toothpaste because, as the magazine reminds: “According to all experts. The World Health Organization, for one, believes that sufficient fluoride is a condition sine qua non of anti-seizure efficiency”. On the other hand, its price (61 euros per liter) can balance well. in fact, Colgate Triple Action, available at €12 per liter and linked, is likely to be more popular with the public.

In its test, the magazine of the Federal Consumers Union compares references available in supermarkets and drugstores, as well as organic, paste or lozenge formats. Among the bad points that lower the grades. What to choose? note too much abrasiveness, which can damage the enamel instead of protecting it; but also a number of problematic ingredients such as sodium lauryl sulfate to make the product foam and is considered an irritant. Allergens and dyes are also still very much present in formulations. Some manufacturers even go so far as to include banned molecules in food, such as titanium dioxide. For products that can be swallowed, the choice remains amazing. Finally, the magazine also regrets that the environment has not been taken into account enough, between non-recyclable packaging, over-packaging and ingredients that are polluting or toxic to aquatic organisms.

So many elements to consider to avoid picking up your toothpaste mechanically and haphazardly while shopping.