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In the heart of Saint-Moritz, the Moncler house imposes its Alpine culture, offering a luxurious look to its Moncler Grenoble line, the most sporty, technical and designer of all.
Saint Moritz, Saturday February 3rd: Moncler Grenoble paraded in the very elegant frozen atmosphere of Saint Moritz. Remo Ruffini, president of Moncler, chose his favorite Swiss station for this show, which contained everything from an icy fairy tale, between cold fog and dreamy light shows on the peaks; a return to the origins of the brand born in the Alps in 1952. and whose legitimacy in skiwear is well established.
Amidst the majestic firs of the Clavadatsch chalet’s conservation forest, the Fall/Winter 2024 creations blossomed in front of more than 250 guests, including Anne Hathaway, Kate Moss and Willow Smith, all wrapped in white capes and equipped with headphones. , so as not to disturb the fauna of the forest. The night saw the biggest models in attendance, from Maria Carla Boscono to Irina Shayk, including Natasha Poly, Liya Kebede, Emily Ratajkowski and Jourdan Dunn, on a snowy catwalk winding through the trees.
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Adapted to the most extreme climates, the 91 technically plays in the color of technology; a patchwork jacket worn with sky blue technical cuffed pants, geometric knits, embroidered jackets, quilted mini skirts, flannel that adjusts to become aqua. faux fur pieces that echo the fur maxi boots. Slopes, outdoor activities or après-ski… To meet all the moments of life at altitude and create this ideal winter wardrobe, worlds merge, mixing and weaving, cutting and technical fabrics.
Cold master
Founded in 1952 near Grenoble by René Ramillon and Andre Vincent, Moncler never stopped climbing the heights until in 2003 it attracted Remo Ruffini, then artistic director. Passionate about skiing, the entrepreneur and current group CEO embarks on a broad global expansion strategy, multiplying successful lines and collections. Until the creation of the Grenoble line in 2010, named after the time when Moncler (now Italian) was the official supplier of the French national ski team during the 1968 Olympics… in Grenoble.
The rise of fashion
Dedicated to high mountains and skiing, Moncler Grenoble combines performance and technique to rise to the pinnacle of luxury. Along with this event’s parade, it’s only natural that the group sees big things in St. Moritz, opening the first global flagship dedicated exclusively to this mountain line. The 300 square meter space, designed with respect for the environment (LEED certified) by the local studio Küchel Architects, immerses the visitor in the forest between trees, natural materials and wood sculptures in nuanced colors, a tribute to the mountains of the Engadine Valley. .
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Technical asset
The secret of this series for men and women. Offers an ideal and ultra-fashionable range of clothing for winter sports. a complete suitcase with jackets, boots, hats, ski masks, gloves and helmets for the top of the slopes, as well as pre-ski gear for city trips. All are adapted to high altitude temperatures and are made of insulating and innovative materials. In short, the key is to never compromise between style and height.
Source: Le Figaro
