Market trends analysis company Mintel reveals its skincare predictions for the year. Highly personalized cosmetics, rituals focused on mental health, “understated luxury” products… Here’s everything that promises to revolutionize our beauty routine in 2024.
NeuroGlow
Its futuristic name may be scary, but you don’t need a PhD in biology to understand the essence of this trend. “neurons” and “word contraction.to shine” (“glow” in English), this means a new chapter of beauty, where mental well-being and physical appearance are interconnected. Indeed, a study by the American trend company Mintel predicts that the practices of “psychodermatology” and “neurocosmetics” will take over the world. The former consists of studying the effects of psyche on the dermis, while the latter focuses on the connections between the skin, the nervous system, and the brain. In our bathrooms, this translates concretely into holistic rituals that reduce stress and anxiety or regulate mood, which in turn can have a positive effect on the appearance of skin and hair. Adaptogenic plants integrated into cosmetic formulas, healing creams, collagen drinks and other CBD snacks… All this will no longer be the privilege of Gwyneth Paltrow and other beauty gurus.
“Virtual Beauty Assistants”
“AI Beauty”. Extremely detailed skin and hair diagnosis, personalized and more comprehensive treatments, virtual cosmetic trials, connected accessories that allow us to follow the evolution of results… Artificial intelligence promises to bring our beauty regime as close as possible to our needs. “It will enable experiences based on individual preferences, genetics, environment and lifestyle. It will help deliver accurate skin analyses, personalized product recommendations and real-time well-being monitoring,” predicts the Mintel report, referring to the types of “virtual beauty assistants” available at home, in stores or at spas. The L’Oréal group has already started to revolutionize the industry with its skin analysis applications (such as anti-aging skin diagnostics from Vichy, Spotscan anti-imperfection program from La Roche-Posay, etc.). .
On the other side of the mirror, these algorithms will also allow brands to develop more innovative and effective skin care formulas and ingredient combinations, as well as design more inclusive and eco-friendly options. For example, to develop an eye contour cream that protects the skin from external aggression, the brand Odacité used AI to cultivate Edelweiss with anti-inflammatory properties in an environment comparable to that of the Alps, minimizing its effects. ecological (see the box).
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Back to basics
“Complex Simplicity”. Finally, the viral “quiet luxury” trend will spread to the cosmetics industry. There will be fewer skin care products on our shelves because quality trumps quantity. “We’re seeing a new wave of ‘new age’ minimalism and ‘coded luxury’, driven by industries such as fashion that emphasize investing in minimalist, high-quality products, pieces with timeless charm,” said a Mintel report highlighting is the search. for safe values ”that promote efficiency and functionality rather than extravagant packaging and flashy marketing campaigns.” Thus, products with “clean lines, light colors and elegant aesthetics that create a sense of understated luxury” will stand out, as well as those that present “tangible results” in the long term.
More aware and informed when it comes to skin care, skin care enthusiasts “will continue to demand more transparency when it comes to the ingredients in beauty products. Not only do they want to know what they are putting on their skin or hair, they also expect brands to provide clear information about the benefits of active ingredients,” the survey adds. In fact, it is not so much a matter of focusing on organic or natural links as on those that have scientifically effective and proven effects and whose cost, however high, is justified.
Source: Le Figaro
