“Revolutionary”. Pamela Anderson appeared without makeup in the new Proenza Schouler fashion campaign.

Pamela Anderson keeps her resolutions. After deciding to ditch makeup earlier last year, the starBaywatch: 2024 begins by fulfilling its promise. Indeed, after looking completely natural at the recent Paris Fashion Week and the recent British Fashion Awards, the 56-year-old actress continues to show that her choices won’t affect her career. The proof is the face devoid of any artifice that the model painted in Proenza Schouler’s new spring-summer 2024 collection, which was just unveiled on social media and on the American brand’s website on Wednesday, January 3, 2024. In each picture, some of which show: she appears in close-up without an ounce of makeup on her skin except for gloss or lip balm in several shots.

“It’s revolutionary”

The barely revealed photo shoot immediately went viral on social networks. Netizens unanimously praised the brand bias and artistic direction of this campaign. “What a great choice”, “Absolutely in awe”, “Fashion needs more things like this”, “This is revolutionary”, “More natural women”, “Perfect casting”, “Superwoman and a fabulous choice”. Hats off to Proenza, “Genius,” “Pamela is so authentic,” “I’m legendary,” “Awesome campaign and choice of ambassador,” cheered Proenza Schouler Instagram followers in the comments below the posts revealing the photos.

Pamela Anderson’s fans were also delighted to discover pictures of their idol reposted on her Instagram profile. “She single-handedly breaks free from makeup trends that weigh all women down,” “I applaud her,” “True beauty,” “You inspire me,” “It’s good to see some people in their natural comfort.” (…) It’s so good to normalize this”, “I admire you”, “You’re such a good role model”, “That’s powerful”, “Pamela, who becomes an icon of naturalness, that’s what you need to the world”, “The natural revolution has begun”, his fans congratulate him.