Advertising campaign by Marco Bicego with Sara Sampaio All rights reserved
Italian master jeweler Marco Bitzego makes the fusion of traditional craftsmanship and modern innovation an art in its own right, distilling pieces of exhilarating beauty and know-how. An anatomy of a house that highlights the very essence of jewelry.
Creating iconic pieces of Italian jewelery that fit with elegance and pragmatism in the everyday life of modern women; this is the stylistic bias of Marco Bicego, a contemporary jewelry house that relies on the excellence of transalpine know-how to better perpetuate centuries-old jewels. traditions. Conceived, designed and engineered in the Maison’s workshops located in the small town of Trisino, each piece of jewelry is intended to be a poetic expression of nature’s undoubted treasures, which the brand’s creative directors reinterpret with the help of coveted materials.
18 karat yellow gold, colored gemstones. the richness of the materials is presented in a range of textures and sensual forms through the use of tremendous goldsmithing techniques.
In addition, the house of Marco Bicego is known for its unique production methods, such as bulino engraving or even spiral winding, each of which gives the jewelry an incomparable touch and an aesthetic of refined luxury.
“Coil” or Spiral Twisting Method, Marco Bicego Homemade Jewelry Making Method All rights reserved
From gold to “coil”
The most symbolic technique. “Ktsik”, the signature of the palace, the birth of which is the purest coincidence. It is the year 2000, and Marco Bicego notices that one of the machines in his father’s workshop, designed to work with gold, has just mistakenly produced a long twisted wire. A source of inspiration for a young creative who sees it as a new way to create jewelry. *
Wrapped in a spiral, this 18-carat yellow gold wire is then shaped by hand into a flexible, fluid and undulating shape that subtly catches the sunlight. Light yet strong, delicate and versatile, each ‘coil’ is both repeatable and unique, embodying the fusion of innovation and tradition in jewellery. This is how the legendary Marrakesh collection was born, then the diamond-encrusted Masai collection, whose shape and colors evoke sun-drenched sand dunes.
Today, Marco Bicego once again emphasizes this artisanal technique in the service of new and complex designs, boldly reaffirming his new vision of beauty: unique and intentionally imperfect.
18k yellow gold ring with diamonds, Marrakech collection All rights reserved
Know-how at the service of the modern woman
Available in more than 50 countries, Marco Bicego collections can be found in his iconic boutiques in Venice and Verona, as well as in Paris, Baden-Baden, Budapest, Athens, Mykonos and Crete, as well as in New York, Tokyo, Beijing. .
International coverage like women who want to decorate their home with her jewelry. modern and elegant women who travel the world leaving a unique style mark. A sense of seduction that Marco Bicego’s creations, worn alone or matched, express with an eloquent sensibility, both for everyday and special moments. Or the art of crossing time with refinement.
Source: Le Figaro
