Blue makeup, XXL hairstyles, home spa. Pinterest reveals the most desirable beauty trends of 2024

Like every year, the social network Pinterest reveals upcoming trends with its annual Pinterest Predicts report, which offers “a unique overview of what is expected or will continue to be popular in 2024, with great accuracy, highlighted by the rate of 80 acquisitions. % for the fourth consecutive year. The social network thus relies on “data from billions of searches made by the 480 million people around the world who use it every month.” So what does 2024 have in store when it comes to beauty?

Royal blue

Forget Barbie pink, blue is king in the makeup department. Pinterest thus highlights the future omnipotence of Klein blue, popular with Generation Z. A shade of blue on the eyelids, but also on the nails, will give us a summery and determined touch in the sixties. For inspiration, we go to the latest Etro fashion show and outfit violet_fr or even Byredo.

Imperial knot

We’ve seen them flourish on many heads, like Sarah Jessica Parker. Bows and ribbons become the main accessory that emphasizes the hairstyle, bun or braid next year. A real touch of elegance that we won’t hesitate to embrace during the holidays. after all, there’s no need to wait until midnight in 2024. From Versace to Patu Maria de la Ordenov, there is no shortage of inspiration.

We see big

Therefore, XXL fashion is established as a strong trend. But this idea of ​​thinking big isn’t limited to accessories. Pinterest highlights that curls, braids and even wool will gain momentum in 2024. The initiative was already taken by Salma Hayek at the last Cannes Film Festival.

Year of the Medusa

Another trend that needs to emerge is the flowing spirit, in the style of a jellyfish, which is found both in the decor and on our hair. A not-so-distant inspiration from the mermaid wave that erupted after Disney’s live-action version of Ariel in 2023. For those who want to get started, we use Dua Lipa-style bangs at the recent Cannes festival or Milla-style bangs. Jovovich, with locks that parted at the forehead and cascaded down each side. Finally, know that the “jellyfish” spirit will also appear on the nails, much to the delight of nail art addicts.

Spa at home

The trend, which the social network has dubbed “skin basketing,” is part of a surge in self-care that occurs in and after incarceration. But in 2024, we’re heading upmarket without ever leaving our bathroom, treating ourselves to a spa treatment. So, among queries, Pinterest was able to see an increase of over 1025% in the search “Body care regimen” or 845% in the query “body care”. To make your home a haven of well-being, we turn to Biosthétique, for example, which has launched its spa range. And we invest in advanced care with brands like MyBlend, Augustinus Bader and Orveda.