For several years now, the jeweler has been offering solitaires available to everyone. It has established itself in the bridal segment, offering models for everyone.
Founded in 1827, the Mauboussin house quickly established itself among the jewelers of the Place Vendôme, standing out several times for its creativity. Proof of his success. In 1928, it opened branches in New York, London and Buenos Aires. The secret of his longevity. Capture the spirit of the times and the signs of the era. The splendor of the roaring 20s with art deco jewelry, geometric shapes under the influence of cubism, the breath of post-war fantasy, graphic motifs in the 1940s, the wind of freedom in the 1960s… the turning point of the 1980s. to articulate in simplified language the most important thing about a piece of jewelry. Thus, in 1982, Nadia (combination of pearl and diamond) was born, which became the favorite engagement ring of the neo-bourgeoisie. And anchors the home in the tradition of the promise of love. “Celebrating love is a strong element of Maubusin’s personality. In a world that is losing meaning, love and poetry are the best ways to cope with everyday life,” explains Alain Nemark, CEO of the brand.
Nadia ring, Mauboussin Press photo / Mauboussin
A diamond for everyone
Always in the belief of reaching a wider audience. Its nearly 300,000 customers are under the spell of this affordable luxury jewelry thanks to its wide range of diamonds, from 0.10 to 1 carat for most pieces. Starting at less than €800, engagement rings account for 60% of sales. How have trends evolved since Alain Nemark arrived in 2002? “Unlike previous generations, young people appreciate marriage. There is also a new craze for yellow gold, after the hegemony of white gold.”
A chance for a love ring, Mauboussin Press Photo / Mauboussin
Cascading bestsellers
Following Nadia’s success, the Olympe ring with its center stone and two roll diamonds cemented the house’s reputation in the 1990s. Several engagement rings followed. 2005, You are the salt of my life and its delicate design around 4 claws in 2009, Trois grains d’amour and its little diamonds in 2017… and most recently Ma Reine d’Amour, Future Icon. “We’ve just launched this model, which is an unexpected success. I wanted to remind people that we are the jeweler of Miss France, but also of the “princess” of the street,” emphasizes the executive director. Available in yellow, white or rose gold, this unisex reveals a refined look, enhanced by a diamond set in the heart of a small crown, from €745 to €2,200.
Source: Le Figaro
