The organizers decided not to make any slogans and stick to last year, which was invented for a special competition on behalf of Ukraine – United by Music.
The European Broadcasting Union and SVT have announced the slogan for the Eurovision 2024 international song contest. This is reported on the official website.
This year, the phrase United by Music, which was also used last year, will be the slogan of the upcoming Eurovision Song Contest in Malmö, Sweden. In addition, it was decided to keep the slogan for all subsequent events as part of the competition’s global brand strategy.
The slogan was created by the BBC to showcase the unique partnership between the UK, Ukraine and host city Liverpool for the 2023 competition at the start of the year and reflects the power of music to unite people around the world.
It should be noted that since 2002, different slogans have been used in the competition every year, except for 2009, when the competition was not accompanied by a single slogan.
“Eurovision is more than your average song competition. It is a celebration of the power of music to unite people. After more than 20 years of different slogans, and on our 70th anniversary, it seems we have the right slogan. that truly reflects our brand. By settling on the chosen tagline, we will always be true to our message that music brings us together. This tagline is perfect for highlighting how we value inclusivity, equality, universality and celebrate diversity through music. The popularity of the Eurovision Song Contest continues to grow worldwide and we believe that using the same slogan every year will help our brand even stronger,” said Martin Østaerdahl, Eurovision Chief Executive.
It was previously reported that Ukraine will participate in the international song contest Eurovision 2024, which will be held in Malmo in Sweden.
Source: korrespondent
