Despite negotiations, BTOB and Cube Entertainment decided not to renew their ties a second time
This Monday, the 6th, Cube Entertainment announced that the exclusive contracts of BTOB members have expired and that they will not be renewed. The news came through an official statement from the agency. Check out:
Hello. This is Cube Entertainment.
We are releasing an official statement regarding BTOB’s future activities.
Prior to the expiration of BTOB’s second exclusive contracts, the agency held careful discussions with members over a long period of time and as a result, we decided not to renew by mutual agreement.
Thus, Cube Entertainment and BTOB’s Seo Eunkwang, Lee Minhyuk, Lee Changsub, Im Hyunsik, Peniel, and Yook Sungjae ended our 11-year journey together.
After making their debut on March 21, 2012, BTOB has established itself as a boy group that represents the third generation of K-pop through their excellent singing skills and music loved by the public.
We send our gratitude to BTOB, who has put on performances to be proud of over a long period of time as [artistas] from Cube Entertainment, as well as MELODY (BTOB’s official fan club) who has always become BTOB’s strength by their side.
Although Cube Entertainment and BTOB’s relationship unfortunately ends here, we will sincerely support the new growth and bright future of BTOB members who have unlimited potential.
Please send unchanging love to BTOB who will begin another journey.
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It is worth remembering that last week, a media outlet reported that the boy group and the company were in negotiations to renew their exclusive contracts. The note also mentioned that the idols in the group were considering the possibility of going to different agencies and that they were in contact with several companies. And there’s more: according to the news, the boys were even offered a contract fee of 6 billion won, which is equivalent to US$4.4 million.
BTOB debuted in 2012 under Cube Entertainment and has six members: Eunkwang, Minhyuk, Changsub, Hyunsik, Peniel It is Sungjae. In 2018, all members renewed their exclusive contracts with the agency. The group’s last comeback took place in February 2022, with the release of the album “Be Together”, which marked the group’s 10th anniversary. Remember the title track:
Source: Recreio
