When the men take the bags. a clothing revolution?

In March of this year, photos of actor Jacob Elordi on the sunny streets of Los Angeles caused a sensation. On this day, he who plays Elvis Presley in a biopic Priscilla signed Sofia Coppola, soon to appear in cinemas, certainly did not expect that these images were going to be created. We see the 25-year-old in what can only be described as a ‘casual’ outfit, with a white beanie on his head, a slightly loose shirt, short sweatpants and socks. But what’s getting the most media attention is the bag that completes the silhouette, signed Bottega Veneta. The Andiamo model, characterized by its soft nappa leather, sliding shoulder strap and its signature bow detail; the very image we have of the perfect women’s bag as the star of the series. Euphoria was also included in the women’s collection of the Italian house.

However, Jacob Elordi has been carrying the dadame bag for years. Mini Fendi shoulder bag in 2020, black leather half-moon bag at Burberry event in February 2022… Before receiving, on February 26 last year, Padded Cassette by Bottega Veneta. the actor chose a color between chocolate and burgundy.

Creators at the forefront

A few days ago, it was Robert Pattinson who allowed himself to be seduced by this trend. In Dior’s latest campaign, the 37-year-old model posed with the luxury house’s Mini Gallop shoulder bag. Clean-lined model in black grained calf leather with aluminum buckle closure. A mini bag in which you can put the necessary things: credit card, smartphone and car key. Fashionable bold. Rather a trend that is gaining momentum. This turnaround is largely due to the many art directors who have turned brands into temples of desirability. Going so far as to reconcile men with the most gender-coded accessories.

Already in 2018, the Japanese designer of the Doublet “gender neutral” label, Masayuki Ino, was awarded the prestigious LVMH prize for young designers. In the same year, Kim Jones arrived at Dior Homme as collection director. From the beginning, the designer focused on accessories and made the Saddle one of the first it-bags for men. This bag with a design inspired by a horse’s saddle was not the only one that won men’s hearts. Jacquemus also offered his famous Chiquito in a male version, not forgetting the work of Alessandro Michele at Gucci, who erased the male and female barrier by offering men Bamboo; the house’s iconic bag with an Italian bamboo handle was adopted by Harry Styles.

From the streets to social media

To introduce a so-called “feminine” bag in favor of an influential figure like Harry Styles (we remember his dress cover Vogue: American in 2020), it’s to ensure that the channel storms social networks… or public space. We’re seeing it on the street, where more and more guys are swapping the fanny pack or backpack for a much more elegant, if not feminine, model. On TikTok and Instagram, many men today are happy to share their latest favorites in terms of leather goods. In the foreground: women’s bags, or mini versions for men. Finally, anything that will allow these gentlemen to stimulate their “flirty” side a little more.

In the comments, men tend to give shopping advice when it’s not about sharing style tips or validating a look. “Your bags are so cute”, “Tastes like a king”, “I love your collection” are all compliments that can be read under the video of TikToker @yanisserbout, who regularly introduces her latest fashion obsession to her audience. 31,000 subscribers. A trend associated with a fashion comeback gender fluid. Understand, fashion that cuts across the male and female genders and offers collections that target everyone. The #genderfluid hashtag has 9.5 billion views on TikTok.