Balmain “cloud shoes”, an intriguing model aimed at absolute comfort

It’s called The Balmain Cloud, and it’s perhaps the most viral shoe of late October. Since Friday, Olivier Rousteing has been making waves on Instagram with a video of his new shoes. Get it: a pair of fully inflated black patent maxis with fake balloon air. An extremely soft shoe that appeared in Balmain’s spring-summer 2024 men’s collection. The padded shoe appeared on the catwalk in several versions: patent black, gold, white and even studded. Obviously, such a design did not cause a response from the public of fashion designers. “They look like Mini Mouse’s shoes,” commented one netizen, while another saw “Omer Simpson’s shoes.” Others wonder if the shoe can float.

Amazing shoe trend

The intriguing shoe continues to amaze. Bright color, sensational look, original material… If the Balmain model is the latest example, then others have fascinated Internet users on social networks for several months. On July 25, 2023, designer Victoria Beckham teased on her feet with a huge yellow pair signed by the brand MSCHF. Crocs recently unveiled the silhouette of its first 100% waterproof cowboy boot. A crazy trend, some would say, especially with post-pandemic fashion. After 2020 and its limitations, the relationship of the French with clothes has changed. Since then, comfort and the idea of ​​dressing without worry have become essential. More than ever, according to Balmain.