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Why is Britney Spears and Justin Timberlake’s shared “denim look” so copied today?

The star couple’s matching outfits, worn during a 2001 soirée, have become cult because they were kitsch. But after 22 years, it is clear that they are back in force.

On the occasion of the release of souvenirs The woman in meBritney Spears looks back at one of the most historic moments in pop culture, but also fashion. In 2001, when she was in a relationship with singer Justin Timberlake, the duo appeared at the American Music Awards wearing 100% denim. to him… Fashionable audacity for the time, in the process of being ridiculed. This pop culture highlight has since been replicated and imitated many times, most notably by Katy Perry and rapper Riff Raff on the VMA red carpet in 2014. In her book, the singer acknowledges the “high-flying” side of the look.” even if it remains, according to him, “a genius of its kind”. And time can change everything. Long considered outdated, this all-denim combo now seems to be trendier than ever.

Britney Spears and Justin Timberlake on the red carpet of the American Music Awards. (Los Angeles, January 8, 2001) Jeffrey Mayer/WireImage

From funny to trendy

If the corresponding look of Britney Spears and Justin Timberlake is now 22 years old, it has not disappeared from the fashion scene. In addition to becoming a staple Halloween costume, it incorporates many elements that are in fashion today. A fitted bustier, an oversized denim blazer, a cowboy hat, or even a mini bag… Searches for cowboy hats grew 381% last spring alone, according to specialty platform Stylight. Silhouettes related to the codes of the 2000s, which have returned to the fashion scene after the pandemic.

Kanye West and Julia Fox during Paris Fashion Week. (January 23, 2023) Mark Piasecki / GC Images

In 2018, Britney Spears trusted the magazine Grace that outside of their respective outfits, the look went down in the annals “because it was different.” This uniqueness is a fashion controversy today, claimed by both couples and celebrities on the catwalks. We remember Rihanna and A$AP Rocky at Pharrell Williams’ first fashion show for Louis Vuitton on June 20, 2023. an embroidered denim jacket for him, a denim print ensemble for him, the couple caused a sensation in the front row. At the beginning of the year, it was the turn of the guests of the Kenzo fashion show, Kanye West and Julia Fox, who were all going to appear in jeans. the rapper wore a baggy jacket and pants of the same color. As for the actress, she wore a tapered jacket and topstitched jeans by Schiaparelli. Being crazy (but relevant) is the key to style.

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Source: Le Figaro

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