The color of the star of 2024. Lack of color

Next year will be as white as snow. Here’s what the spring-summer 2024 collections that were presented last Fashion Week predict. From New York to London, Milan and Paris, this colour, which is technically not one, has been seen in many collections. We found it particularly on key items such as Sabato de Serno’s Gucci debut collection lining, Valentino’s oversized t-shirt or Ann Demeulemeester’s poplin top. And the numbers confirm it. According to the latest report published by fashion data specialist Tagwalk, the white dress was one of the key elements of the spring-summer 2024 season, representing +13% compared to the previous season.

What does the return of white mean?

Less color for more depth. this sudden return of white is a direct reference to understated luxury (quiet luxury), the trend has been anchored in the fashion scene for several seasons. Understand, finer lines, absence of a logo… In short, white allows you to focus on the garment and its structure, standing out from the more superficial codes. A return to basics based on a distinctive and elegant look: flawless lace at Chloé, silhouettes inspired by the 1960s seen at the Versace fashion show or even floral touches on Valentino dresses. The evocative color of purity also overshadows the madness of Barbie and her candy pink; again, according to Tagwalk, we’re seeing a 21% drop in silhouettes wearing this color. It’s enough to prevent, in fashion, the blank page syndrome.