Here are the 10 most desirable fashion designs of the moment

How does an item of clothing or an accessory generate unexpected interest to the point that it becomes the most sought-after item of the moment? You only need to take a look at the ranking established by Lyst, a platform specialized in the field of fashion and luxury, to understand it. Desirability is often measured by the resonance that these fashion designs can have on social networks, thanks to the number of views, posts or even searches. The leading way in them? TikTok, of course. With its viral videos with millions of views, the platform has a significant impact on the visibility of brands and thus the appeal they create. And the desires of the moment are the cult shoes, the design of which was inspired by Japanese socks, the cashmere cardigan, more classic than classic but worn in a revolutionary way (with simple socks), the quilted bag that became best seller star tatanes, or even XXL sunglasses. A look back at the top ten accessories that rocked the internet.

Margiela fever

A few weeks ago, the Belgian designer’s iconic shoe was at the center of a crazy story on TikTok. The date turned into a theft of said Margiela Tabi shoes. The Internet became passionate about the case and mobilized to find the “tab thief”. Transferred New York Times, the main character’s videos have garnered more than 170 million views. Which caused searches to increase dramatically. in September they increased by 342%.

Cashmere Cardigan by Miu Miu

The Italian label receives the title of the most fashionable brand of the season. The autumn-winter campaign, in which we meet actress Emma Corrine, singer Ethel Kane and young influencer Zaya Wade, has garnered 223 million views on TikTok, visibility that significantly affects sales. Among the collection’s key pieces is this cardigan, with a 44% increase in searches. Although the model may seem classic at first glance, it can be worn boldly with simple pants, just like on the catwalk.

COS quilted bag

With over 20.2 million views on the TikTok hashtag #CosQuiltedBag (I understand, a quilted bag from COS) caused a sensation. Since its inception in 2016, this bag has been the flagship piece of the brand. Being seen on the arms of influencers and stars, she has attracted many people. Its stocks therefore sell out at lightning speed and become a source of desire, starting at a display price of €45. To meet demand, COS regularly re-releases the model in a micro or XXL version, in different colors and materials. The one who is rocking the internet right now. The mini version is made of leather.

Nike heels

During London Fashion Week in September, fashion fans noticed that the Nike and Martine Rose collaboration heeled sneakers were back in the spotlight. 2000s inspiration that leaves no one indifferent. And even fewer fans of women’s soccer. The sneakers released during the World Cup generated a lot of interest on the Lyst platform.

Arizona, star sandals from Birkenstock

Yesterday’s vintage Birk has become today’s summer essential sandal. Suspenders are also worn in winter with socks. Like the Arizona model who never stops wearing the legs of the planet, including celebrities (Marion Cotillard, Gigi Hadid, Gwyneth Paltrow…). Proof of its popularity. Barbie, who ditched her high heels for a pair of these strappy sandals in this summer’s movie. The crazy saga of the German orthopedic shoe even forced it to do its IPO on October 11th.

Tory Burch’s Wounded Mules

Worn by ambassadors with millions of social media followers such as Emily Ratajkowski, Bella Hadid and Phoebe Bridgers, Tory Burch never ceases to captivate the internet. Add to that a bit of classic style with revised pointed detailing and you have this studded shoe that has found its fans on a wave. quiet luxury.

Loewe Puzzle bag

Launched in 2014 by the house’s artistic director Jonathan Anderson, Loewe’s Puzzle series continues its rise. Last July, the Spanish brand expanded its collection of bags with a total version. This model was in high demand, especially when news of the end of production circulated on TikTok.

550 sneakers from New Balance

Could Taylor Swift be one of fashion’s biggest influencers? The popularity of the New Balance 550 model seems to confirm this. These red and white sneakers, which the singer wore to an American football game, saw a 44 percent increase in searches. Then followed a glaring lack of supplies.

3D Floral Pump by Prada

Prada, Miu Miu’s older sister, has not lost its popularity. With this pair of pointy pumps, the Italian brand is in on the kitten heel trend, which is a key element of the look. preparatory. The original touch of the 3D floral yoke attracted more users as it is a sign of the very feminine look of the 2000s. Presented on the feet of Gigi Hadid during the Spring-Winter 2023-2024 fashion show, the impeccable pair is a reason. sensation in the networks.

Frame sunglasses from Acne Studios

In terms of glasses, the trend is towards impressive, even eye-catching frames. The brand Acne Studios confirms this with its Frame sunglasses. This mask model plays on the UFO effect and hides most of the face. Additionally, with its new ambassadors, Kylie Jenner and Rosalia, the Swedish label has seen a significant gain in visibility. Worn by many celebrities this summer, the XXL pair is the star accessory of the season.