A phenomenal line formed along Avenue Montaigne for Jacquemus’s book signing

Jacquemus had arranged to meet his fans at home this October 3rd at his boutique on Avenue Montaigne for a signing of his latest book. Created in collaboration with photographer Martin Parr, this book offers exclusive photographs taken from the “Le Chouchou” collection presented at the Château de Versailles last June. Announced yesterday on the designer’s Instagram account, this event was one not to be missed for many. Indeed, crowds gathered on the pavement of one of the most beautiful avenues in the world, forming a huge queue to enter the store. “This love was crazy,” Jacquemus comments in the caption of the video, which features the remarkable tail. And continue. “I loved doing it so much.” At the end of the video, we see how the stylist and the member of the Magnum agency created copies of their joint work.

This phenomenon is not the first for Simon Port-Jacquemus. We especially remember the clearance sale organized in Paris in 2019, which had more than 52,000 registrations. The event was so anticipated that some even slept in front of the address to secure their entry. In addition to couture, Jacquemus knows how to draw a crowd.

Jacquemus in pictures

This release follows the first two books produced by the author. Published in 2017 Marcel, I love you, a collection of images highlighting the city of Marseille, dear to the heart of the Salon-de-Provence creator. Appears after three years Pictures, a second project that chronicles the self-taught stylist’s journey through images of his own iPhone photos. An exercise which Jacquemus appreciates and which seems to please the home fans just as much.