In the video, the show ends with a mud fight at New York Fashion Week

Although located in the heart of a Brooklyn warehouse, 28-year-old designer Elena Velez’s podium took on the appearance of an abandoned swamp this Tuesday, September 12. Models, or rather “anti-heroinesAs he calls them in the manifesto that accompanied the show: were struggling to move forward. whether they were wearing sneakers or high heels, the mud covering the catwalk was not conducive to a confident approach. The beauty of the models further emphasized the rawness of the label. Tangled hair, traces of paint on the body… The codes required an inspiration of stunning femininity. And to close the show, the models transformed into wrestlers, engaging in mud wrestling.

The one who first welcomed Alana Hadid, Gigi and Bella’s older sister, to the New York Fashion Week catwalk, isn’t done getting people talking about her. Elena Velez shows an artistic direction that is clearly far from other houses. With intentionally frayed edges, plaster-like fabrics or even crooked seams, the young woman expresses chaos through her creations. after announcing in the interview New York Times In May of last year, when she and her brand were experiencing serious financial difficulties, Elena Velez chose to draw inspiration from her difficult journey for this collection.

Great show

In recent seasons, brands have decided to organize more spectacular fashion shows. We’re thinking in particular of Balenciaga’s Fall Winter 2022-2023 runway show, where models battled wind and snow to make their way. Another example is the Heliot Emil Fall Winter 2023-2024 show at Paris Fashion Week. as a final ovation, the hooded model walked down the catwalk on fire, literally. If the issue of scenography becomes more and more important in the design of a fashion show, then it should avoid pushing the creations into the background. In any case, this is the opinion that is reflected in the comments that we can read under the various posts of the parade on Instagram. Many users regret the fact that Elena Velez felt the need to drag her work through the mud.