In a situation of lack of content, cinemas are trying different formats, including showing serials on the big screen, mentioned in Russia.
The series will be screened in Russian theaters. The first will be seen on screens on June 2. DTF writes about it.
The pioneer will be the Manyunya series. The Russians will then see the film Two Hills, which will start showing from June 9th.
Movie rentals will be provided by Okko, Premier and Kion video services.
It is assumed that the administrations of the institutions came to such a decision, because in early March most foreign studios suspended the release of their films in Russia. As a result, cinemas faced a lack of content and declining revenue: they asked for 6.5 billion rubles for support, but the government refused.
“In a situation of lack of content, cinemas are experimenting with different formats, including showing the series on the big screen. The collaboration between online and offline cinemas will only continue,” he said. Olga Zinyakova, president of the Karo cinema network.
“Releasing original projects in cinemas will give video services more opportunities for marketing, and cinemas will“ put at least some recognizable brands on the schedule, ”commented Alexander Nechaev, editor -in-chief of the Film Distributor Bulletin, in the news.
Recall that earlier the streaming platform Netflix completely stopped working in Russia.
Pirate screenings of foreign films were launched in Russian cinemas
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Source: korrespondent
