With 2Cs intertwined, the label paraded through the legendary Paramount Studios in the City of Angels last night with an ultra-glamorous and dynamic sunset set. The golden youth of Los Angeles will love it.
May 2007, Los Angeles. known for his sense of excess, Karl Lagerfeld opens his second Chanel cruise in Los Angeles in a Santa Monica airplane hangar. The models then step out of the Chanel brand jet to the surprised eyes of the guests. Sixteen years later, the house on rue Cambon returns to the City of Angels for its second cross-border cruise, following the arrival of Virginie Viard as artistic director of the brand. Back then Hollywood and the American market so important for luxury, where Chanel is present in more than 100 points of sale and more than 30 boutiques with its name.
It is also to celebrate the opening of its new store in Los Angeles, the largest in the United States, that the brand decided to fly to the Californian sun. A few days before the show, he opened a new 3,000 m2 space for his flagship boutique on Rodeo Drive, which was originally 1,000 m2. In this graphic white cube, the reworking of which was entrusted to the indestructible luxury architect Peter Marino, the first loyal customers of the house were able to discover the four super-luxurious floors of the store and this crazy roof with a view of the legendary Hollywood letters. .
One night only
A few days ago, the Parisian luxury brand also took over Melrose Place and other popular locations in Los Angeles, displaying billboards designed by graphic designer Andre announcing the upcoming cruise with the tagline “One Night Only” accompanied by celebrity names (Kristen ). Stewart, Margot Robbie, Nile Rodgers depending on location). History declares that, yes, Chanel is reviving well with the California dream and cinema. The house’s ties to Hollywood date back to 1931, when Gabrielle Chanel first traveled to Los Angeles at the invitation of producer Samuel Goldwyn to create dresses and gowns for actresses Greta Garbo and Gloria Swanson.
In the California sun
But it’s also the whole iconography of California that’s invited on this sunny cruise. A teaser video featuring actress and brand ambassador Alma Jodorowsky has given a first look at it. Dressed in sexy sporty micro-shorts, lifting the Chanel brand, she is irreparably reminiscent of the iconic photo of Farrah Fawcett in jeans and a red polo shirt with her rollers. “Between paying homage to the glamor of big movie stars and promoting the fun world that is the world of aerobics, sports and roller skating, on the one hand the dream and what we want to wear on the other, it’s all a question; balance,” says Virginia Viard in her spotlight post.
hollywood stories
2023-2024 cruise collection in Los Angeles Chanel Press
On Wednesday night at 8:30 p.m. in Los Angeles, it’s time for guests to discover the 2023 version of the Chanel cruise within the confines of the legendary Paramount Studios, the oldest still operating in Hollywood. Front row, star-studded line-up to the Venice Beach promenade, with all the housemates and ambassadors in particular: Angel, Caroline de Magret, Margaret Qualley, Kristen Stewart, Marion Cotillard, Alma Jodorowsky, Sofia Coppola, Margot Robbie. , Emma Mackin… but also by men’s tuxedos: Michael B. Jordan, Nile Rodgers or Snoop Dogg.
Awesome aerobics
Chanel cruise in Los Angeles. Anna Evers opens the show Chanel Press
It’s almost dark and Germany’s Anna Evers, 2020s Claudia Schiffer and Brigitte Bardot take to the black and white graphic catwalk in micro-shorts and embellished black leggings, tights and white sneakers. Next up is Italy’s Vittoria Ceretti in a black swimsuit with side slits adorned with silver stars that wouldn’t displease Wonder Woman or the heroines of Charlie’s Angels. We can easily picture these girls as fresh as the Pacific rolling down the California coast on roller coasters with a strawberry vanilla milkshake in hand. Sporty Californian girls mix an oversized candy pink striped top and a sunset lamé bralet, along with a knee-length silver skirt with a tan Chanel petite jacket and 1930s sparkly shoes, for Parisian chic.
Always glamorous
Pink, sky blue, gold and black and white for the darling Chanel, evening gowns for dancing, casual pajamas for lounging in, glamor worthy of the Golden Age of Hollywood and streamlined looks that smell good. 1970s and 1980s. no doubt this multi… Linked cruise should appeal to the golden youth of Los Angeles as well as the youth of the world. And to close out this fun and upbeat set, a private Snoop Dogg concert is reserved The happy feware invited to enter the dance floor with dreams and a big smile on their lips.
Source: Le Figaro
