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the bakery ofEmily InParis, highlighted in the popular series, is in the hands of disappointed tourist critics. The manager’s daughter says “stop”.
“Success is starting to take its toll on our family,” warns Ines Rabino on her TikTok account. The bakery manager’s daughter who reappears Emily in Paris expresses his exhaustion following the countless negative comments his father, Thierry Rabino, receives every day.
The latter, the owner of the now famous “Boulangerie Moderne”, located in the heart of the 5th arrondissement of Paris, is actually subject to criticism from disappointed tourists. And for good reasons. Emily Cooper’s character, played by Lily Collins, delights in her first pain au chocolat when she arrives in the capital…and returns over the course of three seasons to sample French pastries. The obvious focus for the Rabineaus, which also comes with a price tag, is very high among fans of the series.
This is what the young woman regrets, who often comes to reach out to her father on her TikTok account. She says she is “particularly upset about the situation” to the point where she now calls him every night. “Unfortunately, a lot of people come in and expect us to have something crazy, when we’re just a very classic bakery,” he laments. According to him, customers are not shy to express their frustration in Google’s “reviews” section. “High price, not for many”, “Worst croissant I’ve tasted”, “Too expensive… Emily in Paris is a good movie”, they write scattered.
A place that is still as popular
If they sell their croissants for “€1.30” and “[ne sont] not there to sell you dreams,” it is thanks to tourism that Boulangerie Moderne is doing well despite the criticism. Thanks to all these visitors, the establishment joined the top 20 of the best croissants in Paris… An award that the manager is trying to satisfy, somewhat worried by this wave of criticism; “I don’t want to have any more messages on Google, it’s getting to us. we break our legs so that we can do well, and that’s how we butcher our business…,” he assured on April 19. Le Figaro TV station. Despite these doubts, the bakery continues to make its butter thanks to tourists, whose purchases make up “up to 40%” of its weekly turnover.
Enough to secure the institution’s future and make you want to continue the adventure elsewhere. Thierry Rabino has received offers for international expansion, particularly in Riyadh, Saudi Arabia. The franchise project is “still at the stage of negotiations”, he confides to journalists BFM-TV, which probably wouldn’t have been possible without the series. Therefore, the baker, in spite of everything, assures him.[regrettera] I never said yes to renting the space.”
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Source: Le Figaro
