More spiritual than simple need, but more carnal than simple will, our desires are sometimes inescapable, including for ourselves.
“It’s my choice.” This is the mantra that now rules our lives. We are increasingly invited to consciously define the essential tendencies of our lives. Our profession, our diet, our sexuality or even our appearance… An attractive call to freedom, but which can be quite fragile, because these desires cannot always find an explanation.
Not to mention that it is not even certain that we are completely at the beginning of our own desires. Advertising, communications, sales and discounts are all tools designed solely to drive our intent. There is also this instruction of free choice – sexual, nutritional, moral… that we are in, and which itself will deceive our desires, believes American psychologist Barry Schwartz. Because we do not fully know ourselves, because we often hesitate, the infinity of possibilities obscures knowing what we are…
Source: Le Figaro
